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Content

  • Mexican publishers expand into the southwestern United States.
  • Is American media in proper shape to reach the Hispanic market?
  • Belo plays catch up with demand for Spanish dailies by launching a Dallas/fort worth Hispanic paper.
  • Sports magazines and newspapers: will sports publishers shout goooooool?
  • The challenge of buying Latin American advertising space in Spain.
  • Playboy´s Spanish version, soon coming to the us


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IAB Newfronts

Multicultural Advertising Takes Over the NewFronts

The IAB Newfronts were filled with presentations by pure play multicultural advertising companies. Multicultural advertising was the topic most frequently cited during day 3 of the IAB Newfronts in New York City yesterday together with CTV (Connected TV), and more than AI. What you need to know…

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