CHANGING PLACES LATAM: Katherine Orozco, Martin Guirado, Sarali Cota…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Katherine Orozco has been appointed Managing Director PHD LATAM at PHD.







Martin Guirado is UM´s new Regional President for Latin America. He will also continue in his current position as CEO of IPG Mediabrands Argentina.





Sarali Cota was appointed General Manager of media agency Rufus, which belongs to Initiative and serves client Amazon. She will continue as Regional Lead of Initiative, managing accounts like Uber Mexico and Latam, Lego Latam and Mastercard, among others.






Francisco Sánchez de Tagle is Comscore Peru new Country Manager.









Ogilvy Chile has announced three new senior appointments:




Carolina Dennin is the agency new General Manager.







Francisco González is the new Executive Creative Director and Javiera Romero the new Planning Director.









Omnicom Media Group veteran Philippa Brown has been appointed CEO, PHD Worldwide. She succeeds Mike Cooper, who was elevated to a new OMG executive role.







Dentsu Aegis Network reshuffles the leadership of its´media division with new appointments:








Lucas Cridland, previously president of Amplifi U.S., becomes chief operating officer of DAN Media U.S.






Michael Law will take over the role of president of Amplifi, leading all media investment, productivity and partnerships strategy.






Dentsu Aegis Chief Investment Officer Andy Donchin was named chairman of Amplifi, the group’s media innovation and investment arm.

Cridland, Law and Donchin all will report to DAN Media Chairman Doug Ray.


Editorial Staff @portada_online

Portada Staff


Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.