Target Suffers Drop in Online Visits Among Hispanics
What: We looked at the top 15 online retail sites visited by Hispanic shoppers in the US in September of this year and how they scored in numbers of visitors.
Why it matters: Target suffered a near 2% drop in September in its share of online shoppers among the 15 top visited sites by Hispanics in the US. The retailer fell from fourth place in August to sixth place in September according to rankings by comScore. The retailer’s stock, however, has risen 30% this year, according to Barron’s.
|Number of Hispanic visitors to the Top 15 e-commerce sites in the US, September 2018|
|Total Audience, Home and Work, PC/Laptop||139,250|
|Site||Total Unique Visitors|
|Apple.com Worldwide Sites||10535|
|The Home Depot, Inc.||6382|
|Best Buy Sites||5357|
(Source: comScore; Site visits in the thousands.)
Target dropped two places in the top 15 most-visited retail sites by Hispanics in the US in September. Target’s share of the total visits dropped from 7.5% in August to 5.9% in September. Apple bumped up a ranking to fourth place with 7.5% of visits to all sites. Wayfair slipped below Macy’s, Kohl’s, and Lowe’s into last place for September.
- Ticketmaster dropped two places in the ranking of the top 15 most visited sites in September but didn’t suffer much of a loss in its share of visits (4.4%) compared with August (4.5%).
- Samsung Group increased its share of visits slightly, rising above Target.
- As with non-Hispanic visitors to the top 15 online retail sites, Apple increased its share of all visits among Hispanic shoppers to 6.3% from 6.2% in August.
- Both Kohl’s and Macy’s moved up a ranking in September.
- Online home and furniture retailer Wayfair took a hit in its ranking, dropping from 12th place in August to last place in September. The company’s stock dropped 25% in September, according to Motley Fool.
- Target dropped behind Apple and Samsung in September’s rankings, losing nearly 2% of its share of all online visits.