SALES LEADS LATAM: Puma, LATAM Airlines Group, United Airlines…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Puma has appointed Havas Media to handle its global media buying and planning business, as of the beginning of 2019. The appointment follows a global review.Puma spent an estimated US$300m on measured marketing globally last year, according to global consultancy R3.
- LATAM Airlines Group
LATAM Airlines Group has announced that it will offer non-stop flights between Santiago and Quito, Ecuador, starting from April next year. The airline group will operate four non-stop flights per week using the latest generation Airbus A320neo aircraft, with capacity for 174 passengers. LATAM Airlines Group flight LA548 (Santiago-Quito) will depart from Santiago’s Arturo Merino Benitez airport on Monday, Wednesday, Friday and Sunday at 06:00, arriving in Quito at 09:00.The route will complement LATAM’s daily non-stop service between Santiago and Guayaquil, increasing its seat capacity between Chile and Ecuador by 72,500 seats annually, equivalent to 62 per cent growth. From Quito, LATAM offers domestic connections to Guayaquil, Cuenca and the Galapagos islands.
- United Airlines
United Airlines this weekend inaugurated year-round, daily nonstop service between Chicago O'Hare and León, Guanajuato, Mexico. United is the only U.S. carrier to offer nonstop service between Chicago and León, providing convenient one-stop service for business and leisure customers from 42 cities across the U.S., Asia and Europe. Tickets are available for purchase on united.com.United has operated service to León for more than 25 years from its hub at Houston's George Bush Intercontinental Airport.O'Hare International Airport (ORD) is United's hometown hub and the sixth busiest airport in the world. United operates more flights out of ORD than any other airlines and occupies nearly 80,000 square meters of terminal space at the airport. From Chicago, United flies to 22 destinations in Mexico, Latin America and the Caribbean.
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The Florida-Caribbean Cruise Association (FCCA), the trade association that represents the mutual interests between destinations and stakeholders in the Caribbean and Latin America and FCCA Member Lines, which operate 95 percent of global cruising capacity, is announcing that it has committed to a multi-year plan for its award-winning marketing campaign. Through the pledge, the FCCA will continue with its Caribbean Is Open / Caribbean for Everyone campaign, which began in September 2017 and has generated more than 5.77 billion impressions and shown a measurable improvement in Caribbean cruise bookings, while incorporating a tiered structure to open inclusion for more of the association's partners in order to present a united front.New initiatives determined through collaboration by the FCCA and its partners will continue to use the campaign's multifaceted approach to target both travel consumers and stakeholders, as well as the media.
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