The Week in Soccer Marketing
A summary of the most exciting news in soccer marketing. If you're trying to keep up, consider this your one-stop shop.
- Soccer club Barcelona is expecting to reach its highest ever revenues of €960 million (US$1.1 billion) during the 2018/19 season. The team also stated that it is expecting to reach its target of exceeding revenues of €1 billion by 2021.
Spanish player Andres Iniesta will have his own fly-on-the-wall documentary television series, focusing on his life in Japan with the J1 League Vissel Kobe team. The show will be produced by local e-commerce giant Rakuten, who financed Iniesta’s move to Kobe. The series will be available on Rakuten Viki in English, Spanish, and Japanese.
- The Canadian Premier League (CPL) has signed a long-term deal with Macron, making the Italian-based company the official league kit provider beginning with the 2019 CPL season. The deal includes custom-designed playing kits and training gear for Canadian Premier League clubs; HFX Wanderers FC, York 9 FC, Forge FC, Valour FC, FC Edmonton, Cavalry FC, and Pacific FC squad and coaching staff.
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- The New York Red Bulls has named New Jersey-based Brisas Bakery & Restaurant as the club's official empanada. According to the club, this represents the first such sponsorship of any pro sports team in the country.
- Arsenal has expanded its global partnership agreement with Japanese video game company Konami, as the club’s official video game partner. In-game graphics of both the club’s first team players and the Emirates Stadium will benefit from 3D scanning, while former club legends will feature in the game for the first time.
- Manchester United’s latest financial report showed revenues of UK£590 million (US$777 million). These numbers represent an increase of 1.5 percent on the previous year. The club cited sponsorship deals as a key revenue driver over the past year, with a total of seven partnerships signed including the team’s first ever sleeve sponsorship with Kohler.
- The players of the FC Barcelona Club stepped into fashion by wearing Thom Browne custom made-to-measure suits for the first time, when arriving in London to play the Champions League match against Tottenham Hotspur. Thom Browne was announced as the official off-field outfitter of the Catalan soccer club in July 2018.