SALES LEADS LATAM: Mars Inc., Avianca Brasil, Hyatt…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
- Mars Inc.
Giant CPG conglomerate Mars Inc. has announced the end of a global media review that started in January of this year. The company, which spent US $745 million on paid media in 2017 according to Kantar Media, is consolidating all its media planning & buying duties with WPP's GroupM. Mars Inc. is one of the biggest advertisers in the world, with an average yearly spent of US $1.5 billion on paid media.
- Avianca Brasil
Avianca Brasil has appointed W3haus as its new digital agency, following a pitch in which 7 other agencies participated. W3haus will handle the airline's social networks, expand the brand´s communication, generate content to raise awareness, develop media strategies and build brand equity.
- Hyatt Place
Hyatt Hotels Corporation announced that Hyatt Place San Pedro Sula is officially open, marking the second Hyatt-branded hotel in Honduras and fifth Hyatt Place hotel in Central America. The new hotel features the Hyatt Place brand’s intuitive design, casual atmosphere and practical amenities for multi-tasking travelers, such as free Wi-Fi and 24-hour food offerings. The hotel is owned by Latam Hotel Corporation, which currently owns six hotels and convention centers in its growing portfolio, and operated by GHL, a Colombian based group with 70 hotels owned or under management in Latin America.
Mondelez has concluded a global media review that started earlier this year, the company has confirmed. GroupM´s agencies Wavemaker and Mindshare has been assigned large portions of Europe and Asia. North America duties were awarded earlier to Spark Foundry and VaynerMedia. Latin America stays with incumbent Spark Foundry.
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Amazon has announced that its´ virtual assistant Alexa will soon speak Spanish as the company prepares to localize its smart virtual assistant for its first Latin American market. As of today, the Alexa Skills Kit (ASK) — a set of self-service APIs and tools for adding skills to Alexa — is available for developers to begin building voice-enabled features for consumers in Mexico. No date has been given for Alexa’s launch in the country, but it will be “later this year,” according to the company. With the addition of Mexican Spanish, Alexa will now be localized for 11 markets, though just six languages. Indeed, Alexa is available in English (U.S., U.K., India, Canada, and Australia), French (France), German (Germany), Italian (Italy), Japanese (Japan), and Spanish (Spain and Mexico).
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