Broadcaster Entravision’s FIFA World Cup Promotions Tie In to Fan Base

What: Entravision has announced several promotional initiatives tied in to its FIFA World Cup Spanish-language radio coverage.
Why it matters: Connecting with U.S. fans supporting their native Latin American nations is particularly critical with the absence of Team USA at World Cup, beginning in two weeks.

FIFA World Cup (@FIFAWorldCupis now two weeks away, and with the U.S. not qualifying, many Latinos here are focusing on the teams of their national origins. That audience segment is critical for radio partner Entravision (@EVCMedia), which has added a selection of promotional events in support of its full Spanish-language coverage of the matches, across stations in 16 markets.

Beginning on June 18, Entravision will broadcast its program "El Show de Erazno y La Chokolata" (@ERAZNOYLACHOKO) from the FIFA World Cup International Broadcast Center in Moscow. The show has been conducting promotions leading into the coverage, with one lucky fan earning the honor of singing the Mexican National Anthem before Monday's Mexico vs. Wales game at the Rose Bowl in Pasadena, Calif. Host Erazno introduced the winner on the field as well.

We believe we are unique in our capability to offer local advertisers the ability to participate in the excitement that is the 2018 World Cup.

Moving forward, Entravision has put in place a promotion where listeners can win cash every time they play the legendary "GOOOOLLL" call by the great Andres Cantor, who will be one of the broadcasters on the network's coverage.

Subscribe to Portada's daily Sports Marketing Updates!

Erazno

Connecting its popular show's audience to Entravision's coverage of the World Cup is one way that the broadcaster is taking advantage of the interest by Spanish speakers in the event. Latin American countries represented at the World Cup include Uruguay, Peru, Argentina, Brazil, Costa Rica, Mexico, Panama and Colombia, with other fans of Spain and Portugal likely following as well. It's a great opportunity for marketers, particularly locally in markets like Los Angeles, Phoenix, Denver, Albuquerque and Las Vegas, which are among the 16 in which the coverage will be heard, to connect with this rabid fan base.

"Soccer is the number one sport among Hispanics and these exclusive programs are an exceptional platform for national and local advertisers to engage with Latinos who reside in the 16 markets where we are carrying the FIFA World Cup and be able to capitalize on this prestigious global soccer event. We believe we are unique in our capability to offer local advertisers the ability to participate in the excitement that is the 2018 World Cup and look forward to helping them connect with the Latino market," said Jeffery A. Liberman, President and Chief Operating Officer of Entravision, in a statement.

Cover Image credit: Danilo Borges/Portal da Copa
Avatar

Jerry Milani @gbpackjerry

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

MORE FROM PORTADA



Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.