Top LatAm Entertainment Sites: Netflix Drops to Fifth Position in Mexico

What: We looked at the number of visitors at top websites to find out where Latin Americans (and particularly Mexicans) went searching for entertainment content in March 2018.
Why it matters: YouTube is the clear winner of the entertainment industry online for Latin Americans, and even more so for Mexicans.

When it comes to entertainment, consumers have a lot to choose from. In March 2018, Latin Americans went to a variety of sites providing not only videos and movies like Youtube and Netflix, but they also spent time looking for music, games, and general entertainment content in sites like MSN and Globo Entretenimiento.

Top 10 Entertainment Sites in Latin America, March 2018

Total Audience, Home and Work, PC/Laptop. Total Unique Visitors (000)
Total Internet: Total Audience 184,772
Entertainment 159,651
1 YouTube 126,514
2 Netflix 28,140
3 Spotify 19,144
4 Webedia Sites 15,900
5 Globo Entretenimiento 14,812
6 MSN Entertainment 14,486
7 R7 Diversao 12,550
8 UOL Entretenimiento 11,915
9 iTunes Software 8,113
10 Terra Entertainment 7,577

[Source: comScore]

  • From the total amount of Latin Americans with an internet connection, 86.4% surfed the web looking for entertainment.
  • 79% of those users found the entertainment the looked for on YouTube, 2% more than the previous month.
  • Netflix was visited by 17.6% of users, almost 3% less than the previous month.
  • 11.9% of users went to Spotify looking for entertainment.
  • Webedia Sites and Globo Entretenimiento remain stable with 9.9% and 9.2% of users respectively.
  • 9% of users visited MSN Entertainent. 
  • R7 Diversao received 7.8% of visitors, in similar numbres, UOL Entretenimiento was seen by 7.4% of users.
  • 5% of visitors went to iTunes Software.
  • Terra Entertainment was visited by 4.7% of users.

Top 10 Entertainment Sites in Mexico, March 2018

Total Audience, Home and Work, PC/Laptop. All smartphones, All tablets. Total Unique Visitors (000)
Total Internet: Total Audience 68,613
Entertainment 63,190
1 YouTube 52,349
2 Spotify 15,456
3 Vevo 13,898
4 Warner Music 11,859
5 Netflix 11,551
6 Cinepolis Sites 7,017
7 Comcast NBCUniversal 5,864
8 Azteca Internet 5,745
9 TVNOTAS.COM.MX 5,248
10 VIX.COM 5,155

[Source: comScore]

  • 92% of Mexicans with an internet connection visited entertainment websites in March.
  • For Mexicans, YouTube is the best entertainment option. 82.8% of internet users visited the website.
  • Spotify is still in the second position with 24.4% of visits.
  • 21.9% of users visited VEVO. 
  • Warner Music received 18.7% of visits.
  • In the fifth position, Netflix was used by 18.2% of visitors.
  • 11.1% of users visited Cinepolis Sites. 
  • 9.2% went to Comcast NBCUniversal.
  • Azteca Internet received 9% of visits.
  • TVNOTAS was seen by 8.3% of visitors.
  • Finally, 8.1% of users chose VIX.COM for entertainment.

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.