H Code Media to Represent Grupo Imagen’s Ad Inventory in the U.S.

What: H Code Media and Grupo Imagen have announced a partnership by which H Code will represent Grupo Imagen's ad inventory in the U.S.
Why it matters: Grupo Imagen has major digital properties in Mexico which have a substantial following in the U.S.

H Code Media, a digital media placing firm targeting U.S. Hispanic audiences, and Grupo Imagen, a Mexican media conglomerate, have announced an exclusive partnership that will allow H Code to represent all of Grupo Imagen's ad inventory in the U.S. Sites include Adrenalina, a web page for soccer fans, nutrition website Salud 180, and Excelsior, the second-oldest Mexican newspaper.

“We’re excited to partner with one of the largest and most well-respected Mexican media conglomerates," said Parker Morse, CEO, H Code Media. "Grupo Imagen’s audiences are authentic and relevant to advertisers that want to engage with U.S. Hispanics in a meaningful way. As H Code continues to expand on multiple content areas, our partnership with Grupo Imagen reinforces our strength in the soccer, women, and news verticals.”

U.S. Hispanics are known for their high enthusiasm for soccer. Nine out of ten Hispanic soccer fans in the U.S. plan to watch the FIFA World Cup from beginning to end. This partnership enhances H Code Media’s ability to connect brands with U.S. Hispanic soccer fans when and where they will be most engaged.

“H Code Media has the best U.S. Hispanic digital team and partnering with them underscores the level of quality that Grupo Imagen stands behind. We look forward to having H Code Media handle the monetization of our sites while we continue to grow all of our media properties by providing the best possible content to engage our audiences,” said Alfredo Martell, Business Development Director, Grupo Imagen.

Similar to its recently announced partnership with Webconsultas, a leading health and wellness online portal for Spanish-speaking readers, this new relationship enables advertisers to effectively reach U.S. Hispanics who are engaged in soccer, health and news content. H Code Media’s use of Big Data connects advertisers with this highly coveted demographic.

H Code Media’s solutions include a display, rich media, video, mobile, native, social/digital channels, as well as creative services. To effectively reach U.S. Hispanics, H Code Media continues to partner directly with leading Spanish language media companies from around the world like Grupo Imagen to strengthen its leadership position in this niche industry.

 

 


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

GroupM’s Susan Schiekofer and Undertone’s Michael Pallad Will Discuss Brand Safety at #PortadaNY

Do digital advertising standards and policies need to change in the light of fake news, transparency and ad fraud issues? Hear from the executive responsible for digital trading and implementation across all of GroupM’s agencies about what needs to be done so that brands demands are 100% met.



Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Women in Marketing and Media: If You Don’t See Her, You Can’t Be Her

Although women are increasingly more visible in the industry, there’s still a long path to go towards women achieving their full potentials and pushing their untapped capabilities to the maximum, especially for Hispanic and African-American women, who feel their barriers are even higher.