After Success in Mexico, Fox Latin America to Launch App in Brazil

What: Fox Networks Group Latin America is about to launch its app Fox+ in Brazil.
Why it matters: Video on demand keeps increasing its relevance throughout Latin America. After successfully launching its app in Argentina and Mexico, Fox will compete against Netflix and HBO in Brazil.

After successfully launching Fox+ in Mexico in February, Fox Networks Group Latin America is taking its app to Brazil in order to compete against other VOD services like Netflix or HBO.

Promotional poster for Gael García Bernal's 'Aquí en la tierra'

The app offers basic and premium content packages, including live sports streaming and 11 Fox Channels. Moreover, the offer will include new content like Gael García Bernal's new thriller, Aquí en la tierra, which will be evaluated at the Cannes festival in April; and El pantera, a documentary on UFC's Yair Rodríguez.

Anyone with internet access will be able to reach Fox+ in any device, including smartphones, tablets, Smart TVs, PCs and Laptops.

“Brazil’s viewing habits have been shifting dramatically with more people moving from pay TV to streaming content at a rapid pace,” said Carlos Martinez, president of Fox Networks Group, Latin America (FNGLA) to Variety. According to this media, Brazil’s broadband penetration, essential for streaming content, stands at 29 million households compared to 15.2 million pay TV households.

The monthly subscription fee for Fox+ is US $10 in Mexico and US $11 in Brazil. Martinez told Variety that in its first paid month in Mexico (the first month was free), Fox+ passed 100,000 subscribers and saw at least 400,000 downloads of the app.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.