Sebastián Yoffe Starts New York Operations for Headway

What: Headway digital has opened operations in New York City, with Sebastián Yoffe as SVP, Business Development.
Why it matters: Headway now has 19 offices worldwide; the addition of New York will expand opportunities for the firm.

Headway Digital, the technology-based marketing firm, has appointed Sebastián Yoffe as SVP, Business Development. Moving from Buenos Aires to New York City, he'll be responsible for the firm's business development in the U.S., and he'll focus on creating new relationships with clients and Ad Tech companies whose expertise relates to brand and mobile growth marketing.

"Headway's mission has always been to offer the most advanced advertising technology to the world's advertisers. New York is full of opportunities, leading our offices from here is both a privilege and a challenge," said Sebastián Yoffe.

"Sebastián is the ideal choice to boost the firm's business growth. He is a world-class professional as well as our ambassador with the Madison Avenue agency groups," explained Headway CEO Martín Kogan.

Yoffe had previously worked as Managing Director at DataXpand, the first DMP for the Hispanic markets, now acquired by Entravision. He also filled the roles of Country Manager at Comscore Argentina and Uruguay, and Country Manager at E-Volution Mexico.


Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.