GP Bullhound Acquires M&A Firm AdMedia Partners

What: GP Bullhound has acquired New York-based M&A firm AdMedia Partners.
Why it matters: With this acquisition, GP Bullhound adds five senior dealmakers to its team and enters the US East Coast market.

Investment banking firm GP Bullhound has announced the purchase of AdMedia Partners, a New York-based merger and acquisition advisory firm. AdMedia has completed over 250 transactions translating in about US $12 million, includingthe acquisition by Advent International of a majority stake in Ansira and the US $295-million sale of Olson to ICF. With the acquisition of the firm, GP Bullhound adds five senior dealmakers to its global team.

Greg Smith (left) and Manish Madhvani (right).

"GP Bullhound has led many of the best-known technology companies to successful and rapid growth and we are thrilled to be joining the team on its journey," commented Greg Smith, Managing Partner of AdMedia. "The combination will allow our clients to benefit from the global scale of GP Bullhound and we look forward to deepening its reach in New York and the US.”

“We are thrilled that AdMedia and its experienced team will be joining GP Bullhound," added Manish Madhvani, Managing Partner of GP Bullhound. "The two firms are a natural fit, sharing a passion for working with entrepreneurial category leaders. We have exciting plans in store and AdMedia’s reputation and trusted network in New York will be a great asset for our firm."

This acquisition marks an ambitious move for GP Bullhound into the East Coast US market, complementing existing offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris and most recently Madrid and Hong Kong, opened in 2017.


Editorial Staff

Portada Staff

MORE FROM PORTADA

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.