GP Bullhound Acquires M&A Firm AdMedia Partners

What: GP Bullhound has acquired New York-based M&A firm AdMedia Partners.
Why it matters: With this acquisition, GP Bullhound adds five senior dealmakers to its team and enters the US East Coast market.

Investment banking firm GP Bullhound has announced the purchase of AdMedia Partners, a New York-based merger and acquisition advisory firm. AdMedia has completed over 250 transactions translating in about US $12 million, includingthe acquisition by Advent International of a majority stake in Ansira and the US $295-million sale of Olson to ICF. With the acquisition of the firm, GP Bullhound adds five senior dealmakers to its global team.

Greg Smith (left) and Manish Madhvani (right).

"GP Bullhound has led many of the best-known technology companies to successful and rapid growth and we are thrilled to be joining the team on its journey," commented Greg Smith, Managing Partner of AdMedia. "The combination will allow our clients to benefit from the global scale of GP Bullhound and we look forward to deepening its reach in New York and the US.”

“We are thrilled that AdMedia and its experienced team will be joining GP Bullhound," added Manish Madhvani, Managing Partner of GP Bullhound. "The two firms are a natural fit, sharing a passion for working with entrepreneurial category leaders. We have exciting plans in store and AdMedia’s reputation and trusted network in New York will be a great asset for our firm."

This acquisition marks an ambitious move for GP Bullhound into the East Coast US market, complementing existing offices in London, San Francisco, Stockholm, Berlin, Manchester, Paris and most recently Madrid and Hong Kong, opened in 2017.


Avatar

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA



Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.