Ice Sports In Spain Get Boost From Live Streaming

What: The Spanish Ice Sports Federation has inked an agreement with Pixellot to stream its action live and provide highlights.
Why it matters: Ice sports aren't as popular in Spain as soccer and basketball, but live streaming on the Federation site and highlights on major media outlets can help figure skating, ice hockey and skeleton gain more exposure.

Fans across the globe have more choices than ever in streaming video of their favorite sports. From events as large as the Olympics and Super Bowl to as niche as Division III women's lacrosse, watching online offers variety, if sometimes quality level also varies.

Looking to seize on the timing of the Winter Olympics in PyeongChang, the Spanish Ice Sports Federation, or Federación Española Deportes de Hielo (@FedHielo), has announced it will utilize the services of Pixellot (@Pixellotltd) to broadcast three of the key sports under its purvey —ice hockey, curling, and figure skating— via the Federation website.

By utilizing existing strong Spanish media outlets like Marca and Teledeporte TV for highlights, an even broader audience will be exposed to the action.

Rafael Heredia (FEDH)

Founded just a decade ago, the Spanish Ice Sports Federation has sent five athletes to PyeongChang (four figure skaters including two-time world champion Javier Fernández (@javierfernandez) and one skeleton athlete). While they aren't all expected to medal, the Spanish athletes, in particular the six-time European champion Fernández, have proven popular back home and demand for their sports is on the rise.

Pixellot, headquartered in Tel Aviv, Israel, with offices in the U.S., Spain, and Japan, streams 16,000 hours of live sports every month, via 2000 systems, according to the announcement of the FEDH agreement. By utilizing existing strong Spanish media outlets like Marca and Teledeporte TV for highlights, an even broader audience will be exposed to the action.

"We had seen Pixellot in action elsewhere and immediately reached out once we were ready to expand our operations," says Xavier Cherta, FEDH General Secretary, in a statement. "Figure skater Javier Fernández – two-time World champion and a six-time consecutive European champion – will be representing the Federación at the Olympics, along with other winter athletes. We believe his exposure will further strengthen the interest in ice sports in Spain, which will in turn be reinforced by the availability of video streaming."

It's a model that, if it catches on for Spanish ice sports, may see even more niche events gain more exposure for fans across the globe.

Featured image credit: Jose Gallego, FEDH

Jerry Milani @gbpackjerry

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.