ONLINE VIDEO ROUNDUP: Twitter May Release New Video Feature, Facebook Invents Unit of Time for Video
A summary of the most exciting recent news in online video. If you're trying to keep up, consider this your one-stop shop.
Twitter is rumored to be working on a new feature that makes it easier to share videos on the platform.
Facebook's virtual reality division has come up with a new unit of time called Flicks, which they will use to measure the speed of digital audio and video.
YouTube announced that it will spend more than $5 million to fund creators who “counter hate and promote tolerance.”
Almost 95% of brand and retail executives say live video will be an important part of their marketing strategy in 2018, according to a study released today by Brandlive and IBM Cloud Video.
According to a confirmed report, CNN is closing down YouTube star Casey Neistat’s video business, Beme.
WARC’s latest monthly Global Ad Trends Report said that TV is the largest media channel, despite having registered a 1.4 percentage point dip in 2017.
A report from an October 2017 study reveals that more than eight in 10 (81%) internet users worldwide said they watched broadcast TV at least monthly. That was more than any other media channel, including radio, streaming video, cable or satellite TV and online or print news periodicals.
A study by cross-platform advertising solutions specialist Extreme Reach, "The Current State of Sourcing and Preparing Creative Assets for Video Campaigns" found that 70 percent of those surveyed report the industry should start over and create an entirely new workflow for creative assets management. Also, 88 percent of those surveyed want a service that lets the media agency, creative agency, and client share and access creative assets from a central, permissions-based cloud location.
eMarketer’s forecast of subscription over-the-top (OTT) video viewership revealed that 37% of digital video viewers in China watch online content using a subscription service. The subscription market grew by more than 80% in 2017 and by 2019, eMarketer predicts more than two-fifths of digital video viewers in China will use an OTT service.
A report titled “Decreases in Psychological Well-Being Among American Adolescents" found that adolescents’ psychological well-being decreased the more hours a week they spent on screens. Teenagers that are only behind a screen for between one and five hours a week are happier than those who never use screens. The least happy ones were those who used screens for 20 or more hours a week.