Whatsapp Launches App For Small Businesses in Mexico

What: Whatsapp has launched a separate app, meant to help small businesses to connect better with clients.
Why it matters: According to Forbes Mexico, 82% of Mexican small businesses using WhatsApp agree that the app helps them to communicate with clients, while 65% percent think it contributes to their business' growth. For now, the app is available only in the US, Mexico, the UK, Italy, and Indonesia.

"WhatsApp was built for people and we want to improve the business experience," posted the company on its blog when they announced the new app launch. "For example, by making it easier for businesses to respond to customers, separating customer and personal messages, and creating an official presence."

The app was designed with several tools in mind, to help companies and users interact easily. Business profiles, automatic messages, and statistics are some of the features included, and it is already available to download for free on android devices.

 

 

 


Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.