Time Inc. and Editorial Televisa to Launch FORTUNE en Español in Mexico
What: Through a license agreement with Time Inc. and Televisa, FORTUNE en Español will be published monthly in Spanish.
Why it matters: FORTUNE en Español will include features from the U.S. edition of the magazine, as well as original content from its staff in Mexico. Business magazines are an interesting proposition in some Latin American countries. Forbes Latin America has a relatively large footprint as well as a panregional sales unit in Miami.
Time Inc. and Editorial Televisa will launch FORTUNE en Español. The magazine will be distributed through distributor Intermex at 9,500 points of sales in Mexico and will cover a range of topics from the economy and politics, to technology, startups and innovation. Through a license agreement with Time Inc. and Televisa, FORTUNE en Español will be published monthly in Spanish.
German Sanchez Editorial Director of Fortune en espanol tells Portada that an event strategy is likely in 2018. He adds that the concrete topics and dates are still to be determined.
FORTUNE en Español will include features from the U.S. edition of the magazine, as well as original content from its staff in Mexico. The magazine’s debut cover story reports on the evolution of Airbnb and its plans for the Mexican market, written by FORTUNE en Español Editor-in-Chief Germán Sánchez Hernández.
“We are pleased to be partnering with Televisa to bring the FORTUNE brand to Mexico,” said Alan Murray, Time Inc. Chief Content Officer and FORTUNE President. “We are confident that Mexican readers will come to view FORTUNE as their most valued source of business news and information.”
Porfirio Sánchez Galindo, CEO of Editorial Televisa, said, “With the launch of FORTUNE en Español, Televisa starts a new era of content generation and timely news in Mexico in the business and finance sector. We are convinced that our joint initiative with Time Inc. is reaching an underserved audience in our country, that is hungry for great content.”
A digital version of FORTUNE en Español will also be available on Android, iOS and Zinio.
Time Inc. also publishes international licensed editions of FORTUNE in China, Korea, Greece, India and Turkey.