Digital Bites: L’Oréal, Issue, USMC, AMDIA

Hello friends! Have you missed me? I’ve been meaning to post the latest news. In the end, I am like the rest of us: with deadlines, targets, and reports to file. And Digital Bites.

By Lorena Hure

Hairdressers’ Night - L’Oréal

On June 15, from 6-11 pm, we had our hair done courtesy of L'Oréal, who organized Hairdressers’ Night with the goal of giving greater visibility to stylists from all over the world (the event was held in several countries simultaneously). The idea is a good one. Let's hope they repeat it.

Don’t call me “ma’am”

Speaking of hairdressers, Issue (a hair color and hair care product company) knew how to zero in on its target audience very well in this commercial, which has caused a furor not only among my Argentine girlfriends, but also among those scattered around the Spanish-speaking world. I have viewed it several times, and I’m still laughing.

USMC has a new partner

Shazam, the application that helps me recognize music (sometimes while I dash around like a human antenna, bringing my cell phone closer to the speaker of the taxi or the bar where I am), has chosen US Media Consulting as its representative in LatAm. It seems serious: According to the report I received in June, this initial agreement would last three years. It's good to see how the digital industry is moving in the region.

Social Media Day Buenos Aires

On July 4th, I was at the Social Media Day Buenos Aires event, where various exhibitors (advertisers, agencies, and media) shared their experiences. The place was full to the rafters with people—and croissants.

AMDIA at full throttle

In late June, I attended the Social Media Summit organized by AMDIA—a great way to keep up-to-date with colleagues, who generously shared their daily learning experiences. This event was just one of various marketing training opportunities organized by this Argentine association, which offers options for all interests and opportunities. Click on the program to explore the various options (some of which are offered remotely, for those far from Buenos Aires or living outside Argentina).

Obtain major insights about passion point marketing (Sports, Multicultural etc). PLUS: Get 1:1 introductions with senior brand and agency executives.


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