RANKING: Top 10 Travel Websites Most Visited by US Hispanics

Which sites do Hispanic users use for their travel planning? How important is each platform, depending on the content offered? On which sites do they decide to make their purchases? Read on for the answers to these questions, drawn from comScore’s May 2017 ranking.

Once again, Hispanic netizens showed their love for travel, or at least their interest in travel options. Seventy-four percent of all users visited travel-related sites during the month of May.

One of this month’s surprises was Matador Network. The travel recommendations site, created by real travelers, joined the ranking for the first time. With 2.1 million unique visitors, it seems to have captured the attention of the Hispanic public with its relaxed tone and varied content.

Source: comScore MMX Multi-Platform, U.S., Hispanic All, Desktop and Mobile, May 2017, Desktop 2+ and Mobile 18+ Total Unique Visitors/Viewers (000)
Total Digital Population
   Total Internet: Hispanic All 35,505
   Travel 26,276
1    TripAdvisor Inc. 10,137
2    Expedia Inc. 8,274
3    Uber 5,913
4    Priceline.com Incorporated 3,817
5    Lyft, Inc. 2,865
6    MATADORNETWORK.COM 2,115
7    Airbnb Sites 1,986
8    USA TODAY Travel 1,548
9    Southwest Airlines Co. 1,459
10    Delta Airlines 1,197

Once again, TripAdvisor made the top of our list. This is probably due to the fact that the platform has been skilled at updating itself, becoming a site that offers not only reviews of hotels, restaurants, and attractions, but also price comparisons. Forty percent of users who consult travel content pass through this platform.

U.S. airlines are still present in the ranking. Delta Airlines placed 10th, with 1.2 million users, squeezing out American Airlines (ranked 8th last month). Southwest Airlines remained in the ranking, although it dropped two positions, with 7% fewer users than in April.

Startups continued to show their relevance. Uber, Lyft and Airbnb remain strong month after month, ranking 3rd (with 5.9 million users), 5th (2.8 million users), and 7th (1.9 million users), respectively.


Join us at PORTADA New York!


Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.