San Diego Gets Ready to Welcome NASL Expansion Club In 2018

What: The North American Soccer League (NASL) announced today that San Diego County is the league’s newest expansion market, the club will make its league debut in the Spring of 2018.
Why it matters: San Diego NASL is backed by an ownership group led by four global soccer stars: Demba Ba, Eden Hazard, Yohan Cabaye and Moussa Sow.

San Diego might recently have lost its NFL Chargers, but, this only opens up space for other sports teams to make its way into the county. Today, the North American Soccer League (NASL) announced its league debut in the city, starting with the 2018 season.

Subscribe to Portada daily Sports Marketing Updates!

Three international players, Demba Ba (Shanghai Shenhua), Eden Hazard (Chelsea FC), Yohan Cabaye (Crystal Palace FC), and Moussa Sow (Fenerbahçe S.K.), have partnered with local business executives to bring high-quality, professional soccer back to an area that is home to 3.3 million people and more than 50,000 youth players. Bob Watkins, a longtime San Diegan and successful businessman, will serve as the club’s president.

We intend to develop local talent, helping young children realize their dreams of playing professional soccer, and we intend to help San Diego become a soccer capital known around the world.

"It’s an absolute honor to bring professional soccer to San Diego County," said Watkins, in a statement. "The international soccer stars driving this effort to give us an excellent foundation from which to build. We intend to develop local talent, helping young children realize their dreams of playing professional soccer, and we intend to help San Diego become a soccer capital known around the world."

San Diego NASL is currently developing its name and logo and expects to unveil its branding at an event in the coming months. Meanwhile, the new team has set its social networks, and website, including a promotional video on Youtube.


Join us at PORTADA Mexico!


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.


IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.