RANKING: Top 10 Sports Sites Visited by US Hispanics

Which sports sites are the most visited by US Hispanic users? What types of content do they provide? Do US Hispanics prefer visiting news sites or the websites of their favorite sports leagues? Read on for the answers to these questions, drawn from comScore’s April 2017 rankings.

This month, the percentage of sports content consumers remained at 70.7% of all US Hispanic web users who regularly visit sites with sports-related content.

Source: comScore MMX Multi-Platform, Sports, U.S., Hispanic All, April 2017, Desktop 2+ and Mobile 18+  Total Unique Visitors/Viewers (000)
Total Digital Population
   Total Internet: Hispanic All 35,703
   Sports 26,822
1    ESPN 11,610
2    Fox Sports-SI Group-Perform Media 8,235
3    Bleacher Report - Turner Sports Network 7,435
4    SB Nation 7,232
5    Yahoo Sports-NBC Sports Network 6,586
6    USA TODAY Sports Media Group 6,252
7    CBS Sports 5,459
8    MLB 5,339
9    NFL Internet Group 5,075
10    Minute Media 2,517

 

It’s worth noting that, even though the ranking is specifically focused on the Hispanic market, none of the Top 10 sites offer content in Spanish. This tells us that these new generations of digital consumers with Hispanic roots prefer to get their content in English.

On the other hand, the number of content consumers increased by more than two million in the last two months. This is explained by ESPN, ranked first, which posted an increase of two million visitors, to 11.6 million. In general, all sites received more attention since our last ranking in February.

Subscribe to Portada daily Sports Marketing Updates!

Moving up in the ranking is MLB. A couple of months ago it was ranked 10th tenth, while this month it moves up two notches to eighth place. This may be due to regular season games, as fans look to stay up to date on each game’s results. With 5.3 million hits, the Major League Baseball site has more than doubled its visits compared to a couple of months ago.


Ximena Cassab @xcassab

Ximena is a Swiss-Mexican journalist based in Mexico City where she specialized in business, and travel topics. Graduated from the National Autonomous University of Mexico (UNAM), she has worked as an editor at the magazines Expansión , Aire and Accent, from Expansion Group. Currently she is working with different media in Spanish and English independently. She is a passionate traveler who does not miss the opportunity to see a new place in the world.

MORE FROM PORTADA


Chrysler Brand Launches “Hero” Campaign for Hispanic Market

Chrysler Brand Launches “Hero” Campaign for Hispanic Market

Chrysler unveils its' latest brand campaign “Hero,” specifically developed and created for Hispanic market, for the all-new minivan Chrysler Pacifica.Spot will air in top Hispanic markets including Chicago, Dallas, Houston, Los Angeles, Miami and more.


ONLINE VIDEO ROUNDUP: Google Chrome Adding Ad Filter, Verizon Acquires Yahoo

ONLINE VIDEO ROUNDUP: Google Chrome Adding Ad Filter, Verizon Acquires Yahoo

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.