SALES LEADS: Denny’s, Sprint, Phillips 66…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada's Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Denny’s

descarga (1)Denny's Corporation, one of America's largest full-service restaurant chains, announced that it has selected Publicis Groupe’s Conill  as its Hispanic AOR . The California-based agency will handle strategy, creative development, social media and digital communications targeting Hispanic audiences at both the local and national level. The assignment was the result of a competitive review. Conill will work very closely with Denny’s longtime agency partners Erwin Penland and Blue 449 to ensure a holistic brand message across all guest segments.

 

  • Sprint

y-03VURg_400x400Sprint is ending its’ relationship with Publicis’ DigitasLBi Chicago as part of its’ ongoing plan to handle marketing in-house. The client’s internal Yellow Fan Studios will handle all work previously with Digitas as of April 1.The Publicis agency had been working with Sprint since late 2011, when it won a review to handle digital creative, brand strategy, digital buying/analytics and “offline advertising.” Sprint recently put its overall media account under review.

 

 

 

  • Phillips 66

66color_400x400 (1)Houston, Texas-based Phillips 66, an energy company,  has appointed Carmichael Lynch as its consumer marketing and advertising agency.The agency will work on brand strategy, creative, media planning and buying, cause marketing, analytics and digital services for the Phillips brands, from mid-March.Phillips 66 hired The Burnett Collective to handle the search process.In 2016, Phillips spent US$5.4 million on measured media in the U.S., according to Kantar Media.

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Real Mex Restaurants

descarga (3)Real Mex Restaurants, a Mexican full-service casual dining operator, has appointed Stradella Road as its’ agency of record for all its’ brands including El Torito, Chevys Fresh Mex, Acapulco, Las Brisas, El Torito Grill, Pink Taco, Who Song & Larry's and Sinigual.Real Mex Restaurants spent US$921,000 on measured media the first 11 months of 2016, per Kantar Media.

  • Edmunds & State Farm

descarga (4)Edmunds, the car shopping and information platform, and State Farm, the  auto insurer, have announced a new affinity relationship recognizing the importance of innovation and consumer trust in the increasingly digital car shopping process.As Edmunds' inaugural affinity brand, State Farm will bolster its vehicle ownership tools through a vehicle shopping experience powered by Edmunds. The deal provides car shoppers with access to Edmunds' vast dealer network, exclusive content and pricing guarantees. The affinity relationship between State Farm and Edmunds creates a comprehensive online experience that makes car research and shopping accessible from a single location, helping consumers save both time and money. Car shoppers will receive direct access to Edmunds' full suite of car buying tools, including Edmunds' vast dealer network and millions of vehicle listings, expert car reviews, live shopper advice, and upfront low price guarantees. The program can be found at https://statefarm.edmunds.com/.

 

  •  “Unidos Contigo”  

UnidosContigoLBI Media, the US minority owned Spanish language broadcasting company, announced that it has launched a community affairs initiative to address the Latino community’s growing concern with immigration issues.As part of LBI Media’s “Unidos Contigo” (We Are One With You) community affairs initiative, both Estrella TV and its sister radio stations in Southern California Que Buena Radio KBUE 105.5/94.3 FM, La Ranchera KWIZ 96.7 FM and Que Buena KRQB 96.1 FM recently launched efforts to calm the Latino community’s fears by promoting immigration law education and awareness via various media platforms.Estrella TV recently launched a national PSA campaign featuring President pro Tempore of the California State Senate Kevin De León reassuring the Latino community that there have been no changes to existing immigration laws and for Hispanics to continue living their normal lives without fear.  In like manner, Estrella TV’s flagship television station KRCA 62 began hosting a weekly Facebook Live chat on Thursdays featuring volunteer immigration attorneys from 6-8pm to answer any pressing questions from the public.  The first transmission has already garnered over 45,000 views.On the radio side, LBI Media’s leading regional Mexican station Que Buena Radio KBUE 105.5/94.3 FM has developed a similar ongoing community outreach effort in Southern California.

NEW FEATURES TO PORTADA'S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
-New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job - Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 


Celeste Martorana @celesmartorana

Celeste joined Portada’s team in 2013. Since then, she has been working as an editor for Portada’s English-language website and compiling information for Portada’s Databases. She currently leaves in Buenos Aires, Argentina.

MORE FROM PORTADA


ONLINE VIDEO ROUNDUP: Google Chrome Adding Ad Filter, Verizon Acquires Yahoo

ONLINE VIDEO ROUNDUP: Google Chrome Adding Ad Filter, Verizon Acquires Yahoo

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Horizon Creates New Direct Marketing Unit “Horizon Next”

Horizon Creates New Direct Marketing Unit “Horizon Next”

Horizon Media is broadening its direct marketing practice with a new stand-alone entity called Horizon Next.The Unit, led by direct marketing leader Gene Turner, will provide brand strategy, consumer and channel insights, strategic planning and buying, data strategy and analytics solutions.