Most Watched Soccer: Burnley vs. Liverpool, BeInSports Most Watched Network

ANA-Portada-bien (1)

For our new regular weekly  feature we look at the most watched soccer matches of the weekend of March 11-12.

What match had the largest audience?

The match that had the most viewers in the U.S., according to Nielsen data, was  Burnley vs Liverpool with 434.000 viewers. The match was part of the British Premier League 28th round and was broadcast ive by NBC Sports.

Which broadcaster won?

BeInSports  was the most watched network among the ones broadcasting soccer in the U.S.  during the March 11-12 weekend with 1.1 million viewers through the weekend. BeinSports has the rights to the Spanish La Liga matches. La Liga has very popular clubs (e.g Real Madrid and F.C. Barcelona) as well as popular players  (e.g. Messi, Cristiano Ronaldo). BeInSports was followed by Fox Sports and NBC Sports.

Subscribe to Portada Sports Marketing Updates!

What else is relevant?

Two matches of the FA Cup, the English tournament that is played through knockouts (as opposed to round robin like the Premier League) were among the top 10 most watched soccer matches. Both were broadcast by Fox Sports 1.

League Match Network Start End Total Viewers (000) Viewers Age 18-49 (000) Day of the game
PREMIER LEAGUE L BURNLEY/LIVERPOOL NBC SPORTS NETWORK 11:53 AM 2:03 PM 434 248 SUN
LALIGA SANTANDER MRQ-L REAL MADRID VS. BETIS BEIN SPORT ESPANOL 3:36 PM 5:47 PM 414 222 SUN
LALIGA SANTANDER MRQ-L DEPORTIVO VS. BARCELONA BEIN SPORT ESPANOL 11:05 AM 1:13 PM 410 223 SUN
MLS REGULAR SEASON L MINNESOTA UNITED/ATLANTA UNITED ESPN2 5:00 PM 7:10 PM 278 159 SUN
PREMIER LEAGUE L WEST BROM/EVERTON NBC SPORTS NETWORK 9:56 AM 12:06 PM 272 133 SAT
FA CUP RD 6 L TOTTENHAM/MILLWALL FOX SPORTS 1 9:54 AM 12:00 PM 266 117 SUN
MAJOR LEAGUE SOCCER L LA GALAXY/PORTLAND TIMBERS FOX SPORTS 1 7:00 PM 9:30 PM 223 131 SUN
LALIGA SANTANDER-L CELTA VS. VILLARREAL BEIN SPORT ESPANOL 1:19 PM 3:31 PM 199 122 SUN
LALIGA SANTANDER-L GRANADA VS. ATLETICO MADRID BEIN SPORT ESPANOL 2:35 PM 4:45 PM 164 85 SAT
FA CUP RD 6 L MIDDLESBROUGH/MANCHESTER CITY FOX SPORTS 1 7:00 AM 9:24 AM 154 70 SAT

Source: SportsTVRatings.com ("All data ©Nielsen, provided by a variety of TV network sources and not directly from Nielsen")

 


MORE FROM PORTADA


Television Driving Social Engagement Among March Madness Audiences

Television Driving Social Engagement Among March Madness Audiences

A preview of a new study shows that TV is driving specific social conversations in terms of sentiment, engagements and affinities among March Madness audiences.


Scout’s Michael Neuman on Why He’s Bullish on MLS

Scout’s Michael Neuman on Why He’s Bullish on MLS

Michael Neuman, EVP and Managing Partner at Scout Sports and Entertainment, talked to Portada about the MLS challenges to become a mayor sport in the US.