Last Weekend’s Most Watched Soccer Matches (March 4 and 5)

In this regular feature we look at the most watched soccer matches over the past weekend, the networks that came out on top and other relevant insights.

Which match had the largest audience?

Last weekend the English Premier League came in first on our list, thanks to the match played between Arsenal and Liverpool, which drew 614,000 viewers on Saturday (see table below).

Which broadcaster came out on top?

Thanks to the fact that it holds the rights to the English Premier League matches, NBC Sports Network was the most-watched network with more than 2.1 million viewers.

BeInSports Español came second with 546,000 viewers thanks to its coverage of the Spanish Liga Santanter.

What else is relevant?

The MLS managed to make it into the top ten twice, once with the Orlando City SC vs. New York City FC match, and a second time with Atlanta United vs the New York Red Bulls. Between both matches, the league drew 786,000 viewers.

Subscribe to Portada Sports Marketing Updates!

# Program Episode Network Start End Total Viewers (000) Viewers Age 18-49 (000)
1 PREMIER LEAGUE L ARSENAL/LIVERPOOL NBC SPORTS NETWORK 12:27 p.m. 2:32 p.m. 614 348
2 LIGA MX L CRUZ AZUL / JAGUARES UNIVISION DEPORTES 6:03 p.m. 8:00 p.m. 442 260
3 PREMIER LEAGUE L HULL/LEICESTER NBC SPORTS NETWORK 9:57 a.m. 11:58 a.m. 438 231
4 PREMIER LEAGUE L MANCHESTER CITY/SUNDERLAND NBC SPORTS NETWORK 10:57 a.m. 12:59 p.m. 412 179
5 MLS REGULAR SEASON L ORLANDO CITY SC/NEW YORK CITY FC ESPN 5:00 p.m. 7:32 p.m. 411 210
6 MAJOR LEAGUE SOCCER L ATLANTA UNITED/NEW YORK RED BULLS FOX SPORTS 1 7:30 p.m. 10:00 p.m. 375 212
7 PREMIER LEAGUE L EVERTON/TOTTENHAM NBC SPORTS NETWORK 8:23 a.m. 10:27 a.m. 363 173
8 LALIGA SANTANDER MRQ-L BARCELONA VS. CELTA BEIN SPORT ESPANOL 2:35 p.m. 4:48 p.m. 351 181
9 PREMIER LEAGUE L BOURNEMOUTH/MANCHESTER UNITED NBC SPORTS NETWORK 7:24 a.m. 9:31 a.m. 329 180
10 LALIGA SANTANDER MRQ-L EIBAR VS. REAL MADRID BEIN SPORT ESPANOL 10:05 a.m. 12:12 p.m. 195 103

Source: SportsTVRatings.com ("All data ©Nielsen, provided by a variety of TV network sources and not directly from Nielsen")


Ximena Cassab @xcassab

Ximena is a Swiss-Mexican journalist based in Mexico City where she specialized in business, and travel topics. Graduated from the National Autonomous University of Mexico (UNAM), she has worked as an editor at the magazines Expansión , Aire and Accent, from Expansion Group. Currently she is working with different media in Spanish and English independently. She is a passionate traveler who does not miss the opportunity to see a new place in the world.

MORE FROM PORTADA

Verizon to Launch AdFellows Program to Promote Diversity in the Marketing Industry

Verizon to Launch AdFellows Program to Promote Diversity in the Marketing Industry

Verizon has launched  AdFellows program, a paid fellowship that will give diverse young marketers internships at companies & agencies.20 diverse young marketers will have the chance to work within Verizon & its partner agencies (McCann Worldwide, Momentum, Rauxa, Weber Shandwick, and ZenithOptimedia) over the course of eight months


Brand Marketing Research: Amazon Most Trustworthy Brand, American Millennials Spending Less on Luxury

Brand Marketing Research: Amazon Most Trustworthy Brand, American Millennials Spending Less on Luxury

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


6 Things We Learned During Day 1 of #Portada17

6 Things We Learned During Day 1 of #Portada17

After an exciting day in New York, during The Sports Marketing Forum, with top speakers presenting insights and best practices on how to use sports and soccer content to connect to the rapidly growing multicultural demographic in the United States, this is what we learned: