Scotiabank Joins FC Barcelona to Target LatAm

What: The partnership includes support of the FCBarcelona Foundation in all Latin American and Caribbean markets through 2019.
Why it matters: Because it will support young people from Colombia through various programs sponsored through Banco Colpatria. The winners of the Scotiabank-organized championship will be able to travel and attend training events in Barcelona, Spain.

FC Barcelona and its Foundation announced an official partnership with Scotiabank that designates the Canadian bank as the Official Bank of FC Barcelona in Latin America and the Caribbean. This agreement will allow Banco Colpatria to sponsor youth-focused programs in Colombia, as well as participate in events and offer soccer experiences to its clients.

Subscribe to Portada Sports Marketing Updates!

Banco Colpatria will also have the chance to take some of its clients to Camp Nou (FCBarcelona’s stadium) to accompany the Spanish team to one of its matches, and distribute official souvenirs through various activities.

Scotiabank, in association with its Colombian partner Banco Colpatria, will host a four-day FutbolNet Festival, in which a thousand young players will train and learn important sports and life skills.

"Very few sports teams can awaken the passion of their fans around the world like FC Barcelona, and we are delighted to become the Official Bank Partner of one of the best sports teams in the world," said Ignacio "Nacho" Deschamps, head of Scotiabank’s International Banking and Digital Transformation Group.

This partnership is about soccer and the passion we share for the game with our customers and employees.

"We are proud of Scotiabank's confidence in the FC Barcelona Foundation and in our FutbolNet program," said Jordi Cardoner, First Vice-President and head of social impact at FC Barcelona.

Scotiabank's support will enable us to expand our reach in Latin America and help us build a fair and accessible society in which children and young people can reach their full potential.


Join us at the 2017 Sports Marketing Forum.. The first day of #Portada17 (Sept. 13, 2017 in NYC) will be all about Sports Marketing and insights and best practices on how best to use sports content to connect with the exploding multicultural demographic!


Editorial Staff

Portada Staff

MORE FROM PORTADA


Chrysler Brand Launches “Hero” Campaign for Hispanic Market

Chrysler Brand Launches “Hero” Campaign for Hispanic Market

Chrysler unveils its' latest brand campaign “Hero,” specifically developed and created for Hispanic market, for the all-new minivan Chrysler Pacifica.Spot will air in top Hispanic markets including Chicago, Dallas, Houston, Los Angeles, Miami and more.


ONLINE VIDEO ROUNDUP: Google Chrome Adding Ad Filter, Verizon Acquires Yahoo

ONLINE VIDEO ROUNDUP: Google Chrome Adding Ad Filter, Verizon Acquires Yahoo

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.