Manchester United Intensifies Mobile With New App

What: English soccer team launched MUTV, an app to let worldwide fans watch live games through streaming.
Why it matters: MUTV is already available in 165 countries for Manchester United's 659 million followers to live stream their games for a monthly subscription fee, which varies by country.

Limited only to fans outside the U.K., Manchester United launched this week its most recent app, MUTV. Available in Apple Store and Google Play, the app will give the team’s followers access to 24/7 live stream and on demand MUTV content.

Subscribe to Portada Sports Marketing Updates!

Followers will be able to get live radio coverage for every Manchester United game in the Premier League, FA Cup, EFL Cup and European competitions. Press conferences, interviews and analysis on studio shows will also be available, as well as any live game or repetition, on the field and behind the scenes.

With a lock on U.K. users due to license restrictions with the Premier League, the app’s goal is to keep international fans tuned and close to the team around the clock.

Out in more than 160 countries, prices vary from one location to another raging from $1.99 to $7.99, depending on the content you choose, regular or premium.


Join us at PORTADA Mexico!


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.


IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.