Manchester United Intensifies Mobile With New App

What: English soccer team launched MUTV, an app to let worldwide fans watch live games through streaming.
Why it matters: MUTV is already available in 165 countries for Manchester United's 659 million followers to live stream their games for a monthly subscription fee, which varies by country.

Limited only to fans outside the U.K., Manchester United launched this week its most recent app, MUTV. Available in Apple Store and Google Play, the app will give the team’s followers access to 24/7 live stream and on demand MUTV content.

Subscribe to Portada Sports Marketing Updates!

Followers will be able to get live radio coverage for every Manchester United game in the Premier League, FA Cup, EFL Cup and European competitions. Press conferences, interviews and analysis on studio shows will also be available, as well as any live game or repetition, on the field and behind the scenes.

With a lock on U.K. users due to license restrictions with the Premier League, the app’s goal is to keep international fans tuned and close to the team around the clock.

Out in more than 160 countries, prices vary from one location to another raging from $1.99 to $7.99, depending on the content you choose, regular or premium.


Join us at the 2017 Sports Marketing Forum.. The first day of #Portada17 (Sept. 13, 2017 in NYC) will be all about Sports Marketing and insights and best practices on how best to use sports content to connect with the exploding multicultural demographic!


Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.