Siempre Mujer Folds Print, Goes All Digital

Meredith is diminishing its Spanish-language magazine offerings. The magazine Siempre Mujer is being folded in order to focus on its digital version.  Parenting magazines Ser Padres and Ser Padres Espera will continue to be published as will Parents Latina.

Siempre Mujer, a magazine aimed at Hispanic women, is dropping print to go all digital, the New York Post reports. As a result, Jessica Torres, its editor-in-chief, is out. Veronica Wilson, associate publisher at Meredith Hispanic Media Ventures, is no longer at the company.

Meredith did acknowledge a general cutback that saw 40 people — or about 1 percent of payroll — get pink-slipped. According to the press release, “today we … announced several organizational changes, including a number of promotions and new assignments,” the company said in a statement. “As part of these changes, approximately 40 of our colleagues — which represents about 1 percent of our workforce of approximately 3,800 — will be departing Meredith, half in New York and half across other company locations. We thank them for their service, and wish them the best in their future endeavors.”

Steven Grune, VP/Publisher who handles Meredith Parents Network tells Portada that Spanish--language parenting magazines Ser Padres Bebe and Ser Padres Espera, will continue to be published as will Parents Latina, the English-language magazine targeting Hispanic parents.

 


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).