SALES LEADS LATAM: Burger King, Farmacity, Southwest Airlines…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
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- Burger King Argentina
Following a pitch involving several media outlets, Havas Group Argentina has won the Burger King account again. The media group, which has been working with the fast food chain for the last seven years, will continue to provide integral media assistance including strategy, planning, negotiation and buying.
- Farmacity Argentina
Drugstores chain Farmacity has chosen Havas agencies’ Forward and Socialyse to handle its media and social networks strategies in Argentina. The agencies will work on brand strategy through media and content generation.
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- Puerto Rico Tourism Company/Southwest Airlines
Puerto Rico Tourism Company (PRTC announced Southwest Airlines will extend its itinerary of flights to Puerto Rico beginning June 4, 2017. These flights will increase options for travelers looking to enjoy the best of the Caribbean, as Southwest offers service in more than 100 destinations in North America, Latin America and the Caribbean.Southwest Airlines extended its flight itinerary for bookings until Aug. 14, 2017.
Hyatt is planning to open a Hyatt Place hotel within the Aruba Airport Business Centre in Oranjestad, Aruba. With construction expected to begin in early 2017, Hyatt Place Aruba Airport is projected to open in late 2018, and will join the already open Hyatt Regency Aruba Resort Spa and Casino.Additionally, this hotel will mark the fourth Hyatt Place hotel in the Caribbean, joining Hyatt Place Manatí, Hyatt Place San Juan/Bayamón and Hyatt Place San Juan/City Center in Puerto Rico.
- Karisma Hotels & Resorts
Karisma Hotels & Resorts and Margaritaville announced a landmark partnership to develop a collection of all-inclusive Margaritaville resorts. The agreement introduces Margaritaville, an All-Inclusive Experience, by Karisma, which will include new resorts built in beachfront destinations throughout the Caribbean. Karisma Hotels & Resorts is an award-winning luxury hotel collection that owns and manages properties in Mexico, Latin America, the Caribbean and Europe. Margaritaville is a global lifestyle brand with seven destination resorts/hotels across the Southeast United States and Caribbean and eight additional locations in active development.
Carsales, the online automotive, motorcycle and marine classifieds business in Australia, is continuing its push into Latin America with the US$6.7 million acquisition of DeMotores which runs auto-classifieds websites in Argentina, Colombia and Chile.The purchase solidifies Carsales' position in Latin America after it took majority stakes in Mexico-based auto-classifieds businesses SoloAutos and Chile's largest online auto advertisements website, Chileautos in the 2016 financial year.The sale is for 100 per cent of Demotores businesses which were owned by an entity controlled by S.A. La Nacion, a news media group based in Argentina.Carsales will fund the purchase via exist cash reserves and debt facilities.Carsales said Argentina was an attractive place to invest because it had a high gross domestic product per capita and population relative to the region.
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