The Washington Post Sells El Tiempo Latino to El Planeta Media

What: The Washington Post announced the sale of El Tiempo Latino to El Planeta Media, a multimedia Spanish-language news and entertainment outlet (check out interview with Javier Marin, publisher of El Planeta Media).
Why it matters: The Washington Post acquired el Tiempo Latino in 2004, in which was the first of a series of transactions of major newspaper groups Hispanic properties. T reach the Hispanic market through a Hispanic specific property is no longer a priority.  National Advertisers could now reach two important Hispanic markets through one company (El Planeta Media)..Regional clients will receive a multimedia marketing portfolio with immediate impact in the print-online-mobile audience.

descarga-2The Washington Post has announced the sale of El Tiempo Latino to El Planeta Media, a multimedia Spanish-language news and entertainment outlet, which includes the largest-circulating Spanish-language newspaper in Massachusetts.

The sale, effective December 5, 2016, will expand El Planeta Media’s footprint beyond Massachusetts to the Nation’s capital area.

“El Tiempo Latino is an important community news source in D.C., and we have taken care to find a buyer who would be committed to the publication and its employees, and could devote the time and resources that would enable it to grow,” said Frederick J. Ryan, Jr., publisher and CEO of The Washington Post.

Portada talked with Javier J. Marin, publisher of El Planeta Media.
Portada: What do you think El Planeta Boston can bring to in terms of best practices to El Tiempo Latino in Washington?
J.M: 
We will focus our resources on bringing local content to our audience in Metropolitan DC area using our strong digital content and social media experience. We will also bring El Planeta Media signature events such as The Powermeter 100, Latin Taste, Health and Family and others.
Portada: Who is going to substitute Alberto Avendano as editor of El Tiempo Latino?

J.M: "There will be an Editorial Board chaired by Ana Julia Jatar with several community leaders, entrepreneurs and industry expert from the DC area. Rafael Ulloa will be the editor."

Portada: What special plans do you have for content?

 J.M: "See question 1. We hired Valeria Villarroel to lead the content digital strategy at El Tiempo Latino. We will launch mobile applications, and the first DC Area latino e-daily."

Portada: What plans do you have in terms of offerings for advertisers?
J.M: "National Advertisers can now reach two important Hispanic markets in one company. >Regional clients will receive a multimedia marketing portfolio with immediate impact in the print-online-mobile audience. For the first time sponsorship will be available for The Powermeter 100, honoring the most influential individuals for the DCs' Hispanic community."


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).