SALES LEADS LATAM: Enterprise Holdings, Vulcabras Azaleia, Nestlé…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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- Enterprise Holdings
Enterprise Holdings Inc, the global car rental provider, is making a strategic investment in Unidas and amending its Master Franchise Agreement with the Brazilian car rental operator and fleet management company.Unidas and Enterprise Holdings - which owns the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands - became franchise partners in 2012. In addition, Enterprise Holdings' entire portfolio of car rental brands will be offered throughout Brazil, including its flagship Enterprise Rent-A-Car brand.The Enterprise, National and Alamo brands operate in more than 85 countries, including 29 in Latin America. The expanded relationship with Unidas will help both companies meet the needs of a growing number of corporate and leisure customers in Brazil.
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- Vulcabras Azaleia
J. Walter Thompson is the new agency of shoe Company Vulcabras Azaleia, which own women shoe brand Azaleia and Dijean; footwear and sport products Olympikus and Vulcabras boots. Previously, the footwear brand was handled by LDC - Lodduca. The account management will be basedin Porto Alegre and the planning, media and creative strategies will be divided between the San Paulo and Rio Grande do Sul offices.
Nestle has launched Nescafé Dolce Gusto in capsules in the Venezuelan market. Nescafé Dolce Gusto ventures in a new coffee capsules product category breaking the traditional pattern of coffee consumption in Venezuela. Under the brand slogan "Coffee is not just black," the variety of flavors of Nescafé Dolce Gusto initially available in Venezuela will be: American, Cappuccino and Latte Macchiato. Exclusive sales points will be announced through the brand social networks. Consumers can explore on branded content on the Web page: www.dolce-gusto.com.ve.
- Estrella Jalisco
In a celebration that paid tribute to late Mexican-American singer Jenni Rivera, Estrella Jalisco, a light-flavored pilsner beer with more than 100 years of Mexican brewing tradition, honored La Diva de la Banda with the first-ever Hispanic 3D hologram during the country's largest annual Día de los Muertos festival. The surprise appearance, powered by Hologram USA, aired live on the Facebook pages of Jenni Rivera and Estrella Jalisco during the Día de los Muertos festival, drawing millions of fans to view her performance. Consumers who missed the live performance can replay the hologram video until November 5, 2016 by visiting the official Facebook page of Estrella Jalisco. Celebrated on November 2nd throughout Mexico and the U.S., Dia de los Muertos is a Mexican holiday that includes both traditional festivities and parades.Yonathan Bendesky is the Brand Director for Anheuser-Busch, Mexican Imports.
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