Post Consumer Brands Names LatinWorks Hispanic Agency of Record
What:Post Consumer Brands appointed LatinWorks as its' new Hispanic Marketing Agency of Record for its Hispanic-investment brands.
Why it matters: Spark-MediaVest will remain Post Consumer Brands' media agency of record.
Following a competitive review, Post Consumer Brands announced LatinWorks has been named their new Hispanic Marketing Agency of Record for its Hispanic-investment brands.
LatinWorks will lead Hispanic campaign strategy, creative, planning and execution for Post Consumer Brands, beginning work immediately on the Post Honey Bunches of Oats® and Post PEBBLESTM brand cereal franchises. LatinWorks will also be the lead across Post Consumer Brands for Hispanic best practices and corporate learning.
"We are incredibly proud that Honey Bunches of Oats® is the #1 ready-to-eat cereal brand among Hispanics in the United States, and are continuing our commitment to support and engage with this growing audience through culturally-relevant content and meaningful experiences," said Melissa Saldana-Chase, Sr. Associate Marketing Manager, Multicultural, Post Consumer Brands. "We are thrilled to welcome LatinWorks to the Post family. We know the strategic and innovative work they are bringing to PEBBLESTM and Honey Bunches of Oats® will perfectly complement the brands' current integrated marketing communications initiatives; and will help our brands strengthen our relevancy with this important consumer."
The review, which began in July of this year, aimed to find a new agency partner to bring forward strategic planning, thinking and creative campaign development across all mediums.
Spark-MediaVest will remain Post Consumer Brands' media agency of record.