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October 17, 2016

As Rapper Murs Sets World Record, Boost Mobile Connects with Multicultural Audiences

Los Angeles rapper Murs just broke the world record for the longest rap marathon after rapping for more than 24 hours straight. From a marketing perspective it is interesting that the endurance test was sponsored by Boost Mobile, a wireless service that mostly targets African-American and U.S. Hispanic consumers. We talked with Juan Chouza, ‎Associate Media Director at Mediavest | Spark (Boost Mobile’s media agency).

eBay Selling 20% Stake in MercadoLibre

What: EBay Inc. will sell most of its stake in MercadoLibre Inc., Latin America’s largest online marketplace. Why it matters: MercadoLibre is one of the most active

Rodale Inc. Announces Return of Women’s Health to Brazil

Rodale Inc. announced the continued international expansion of Women’s Health, with the launch of Women’s Health Brazil.
Why it matters: The relaunch of Women’s Health in partnership with Rocky Mountain Editora expands Rodale Inc.’s relationship with the company, which also publishes the Runner’s World and Bicycling Brazil editions.