What: Rodale Inc. announced the continued international expansion of Women’s Health, with the launch of Women’s Health Brazil.
Why it matters: The relaunch of Women’s Health in partnership with Rocky Mountain Editora expands Rodale Inc.’s relationship with the company, which also publishes the Runner’s World and Bicycling Brazil editions.
Rodale Inc. announced the continued international expansion of Women’s Health, with a new edition launching: Women’s Health Brazil. Published by Rocky Mountain Editora, Women’s Health Brazil will launch with the October 2016 issue (on newsstands October 5th).
The relaunch of Women’s Health in partnership with Rocky Mountain Editora expands Rodale Inc.’s relationship with the company, which also publishes the Runner’s World and Bicycling Brazil editions.
“Women’s Health is a top circulation title in major global markets for a reason: we are serving the tremendous interest in healthy active living through content and experiences with style and substance,” said Rob Novick, Head of Global Business Development. “With the fitness market growing exponentially in Brazil, we are looking forward to working with Rocky Mountain to makeWomen’s Health the go-to resource for women’s lifestyle advice.”
“We’re thrilled to continue the expansion of the Women’s Health brand globally by partnering with Rodale Inc. on the re-launch of Women’s Health Brazil,” said Andrea Estevam, Content Director of Rocky Mountain Editora. “Brazil is a flourishing market in the health and fitness space, with a vibrant community of women who can benefit greatly from the wellness and lifestyle content of the magazine.”
Women’s Health Brazil’s premier issue features cover star Sabrina Sato, TV host and comedian onPânico na TV and an impressive line-up of advertisers that include Mizuno, Fila, Reebok, Roxy, The North Face, and Koleston (Wella).
The U.S. edition, led by Editor-in-Chief Amy Keller Laird and Managing Director Laura Frerer-Schmidt, launched in October 2005 and has quickly grown into a multimedia brand that includes branded books, mobile applications, and renowned events. The brand continues to post impressive circulation, advertising sales and digital growth. To date, the magazine is outpacing its previous year’s performance with pages and revenue up +2% and +7% respectively (Jan-Sept ’16). The magazine has received numerous industry accolades including the 2011 ASME National Magazine Award for General Excellence (Fashion, Service, and Lifestyle); nominations for an ASME in General Excellence in 2013 and 2014; four appearances on Adweek‘s annual Hot List; and was most recently named Adweek’s Hottest Health/Fitness Magazine and Reader’s Choice in 2015.
Women’s Health has launched 15 new international editions in the last four years. Now reaching a global audience of 32 million, Women’s Health is the fastest-growing international women’s magazine. Recent launches include the Middle East, Spain, Poland, Greece, Portugal, the Netherlands and Sweden. Women’s Health South Africa, Women’s Health Netherlands, andWomen’s Health Australia were all named “Launch of the Year” in their respective markets.
