Criteo Expands Miami Based Latin American Unit

Miami

What: Digital performance and retargeting company Criteo is investing in the expansion of its Latin American business by growing its Miami operation.
Why it matters: Criteo is a major ad-tech company and its expansion in Latin America amounts to a vote of confidence in the development of the digital markets in the region. While the company has had a Brazilian unit for some time, it is now significantly expanding its presence in Spanish-speaking Latin American through its growing Miami operation. It will also launch local market units in selected Latin American countries in 2017.

Criteo_LogoCriteo, the Paris, France,  headquartered,  retargeting and digital performance company is expanding its Latin America oriented operation in Miami. Criteo recently rented office space in Miami's Brickell Avenue. Juan Pablo Suarez, newly hired as Sales Manager Latin America at Criteo, tells Portada that by the end of the year the Miami office will have an expected headcount of 25 employees.
Criteo has an in-country operation in Sao Paulo, Brazil, to handle Brazilian clients. The Miami office manages Spanish-speaking Latin America. There are also 5 employees in Criteo's Boston office dedicated to key accounts in Latin America.

Companies Criteo is working with in the region include Dafiti, Mercado libre, Linio and Despegar.

Expansion in Spanish-Speaking Latin America

With the hire of Juan Pablo Suarez there are now 5 employees in the Miami sales team. Criteo's Miami office is led by Alexander Firmino, Managing Director Latin America. Criteo is looking to set up in-country operations in some key markets in Spanish-speaking Latin America in 2017. Criteo is  a digital platform for performance focused on delivering results for clients.  The platform includes direct deals and real-time bidding including display, native. E-Commerce and travel brands are key customers of Criteo. Companies Criteo is currently working with in the Latin American space include Dafiti, Mercado libre, Linio and Despegar. According to Suarez, the banking and automotive categories are particularly large opportunities for Criteo's Latin American expansion.

CHECK OUT: What role for Miami in Marketing, Media and Tech?


Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.