SALES LEADS LATAM: AT&T, LG Brazil, Wendy’s…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA'S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICAN CONSUMERS! with newly introduced upgraded features (see at the bottom of this article. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322  or e-mail her at silvina@portada-online.com.

Click here for previous Latam Sales Leads editions

  • AT&T

descargaAT&T has consolidated its creative, digital and media accounts with Omnicom in the US and Mexico."We have selected Omnicom via its BBDO and Hearts & Science units to be AT&T's integrated creative and media agency," said Lori Lee, senior executive VP and global marketing officer at AT&T  in a statement.  AT&T is one of the largest advertiser worldwide.

 

  • LG Brazil

descarga (3)Agency Y&R will handle the LG Brazil account comprehensive communication. The agency will be  responsible for planning, creativity and media buying for online campaigns, and content development for social networks and digital channels.

 

 

 

 

  • Chevrolet

descarga (5)Chevrolet Argentina has unveiled its new advertising campaign Vida Real (Real Life) which touts the S10 model. McCann Argentina was behind the effort that emphasizes the experience of real pick-ups users. Different prejudices that exist on these vehicles were evaluated for the campaign to conclude that it is best to associate this vehicle with real life.

  • Wendy's

Gnota_41104Geometry Argentina has launched the first advertising campaign for Wendy Argentina, the fast-food restaurant chain that after 10 years of absence in the country returned in 2012 with the opening of 5 stores. “Salí del molde” ("I came out of the mold") new campaign developed focuses on the distinguishing feature of Wendy’s square hamburger. The campaign has been active since May. Media chosen is mainly digital and radio.

 

INTRODUCING NEW FEATURES TO PORTADA'S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latina American consumers:
-New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job - Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions...” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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