SALES LEADS LATAM: AT&T, LG Brazil, Wendy’s…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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AT&T has consolidated its creative, digital and media accounts with Omnicom in the US and Mexico."We have selected Omnicom via its BBDO and Hearts & Science units to be AT&T's integrated creative and media agency," said Lori Lee, senior executive VP and global marketing officer at AT&T in a statement. AT&T is one of the largest advertiser worldwide.
- LG Brazil
Agency Y&R will handle the LG Brazil account comprehensive communication. The agency will be responsible for planning, creativity and media buying for online campaigns, and content development for social networks and digital channels.
Chevrolet Argentina has unveiled its new advertising campaign Vida Real (Real Life) which touts the S10 model. McCann Argentina was behind the effort that emphasizes the experience of real pick-ups users. Different prejudices that exist on these vehicles were evaluated for the campaign to conclude that it is best to associate this vehicle with real life.
Geometry Argentina has launched the first advertising campaign for Wendy Argentina, the fast-food restaurant chain that after 10 years of absence in the country returned in 2012 with the opening of 5 stores. “Salí del molde” ("I came out of the mold") new campaign developed focuses on the distinguishing feature of Wendy’s square hamburger. The campaign has been active since May. Media chosen is mainly digital and radio.
INTRODUCING NEW FEATURES TO PORTADA'S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latina American consumers:
-New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
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