IPG To Handle Harley-Davidson’s Global Creative, Media and Digital Duties

What: Harley-Davidson has selected a customized team from a range of Interpublic Group agencies to handle its global creative, media and digital marketing account.
Why it matters: The team is Headquartered in Detroit, with regional hubs in New York, London and Singapore.

5PbTWa3G_400x400 IPGlogo_twitter_400x400Harley-Davidson has selected a customized team of talent and resources from a range of Interpublic Group agencies to handle its global creative, media and digital marketing account after an extensive holding-company review.

Headquartered in Detroit, with regional hubs in New York, London and Singapore, the newly-created Team Ignite is comprised of creative and strategic resources drawn from a range of IPG agencies.

Michael Roth, Chairman and CEO of Interpublic Group, commented, "Team Ignite has the strength, experience and creativity to help Harley-Davidson grow demand and build on their substantial market leadership position. It's a great example of the 'open architecture' model we've championed at IPG for over a decade. With collaboration at its core, Team Ignite gives Harley-Davidson the ability to deliver custom, integrated marketing across channels, tracking the ways consumers interact with this iconic brand around the world."

Get ready for #Portada16 on Sept. 14 and 15 in New York City! The Hispanic Sports Marketing Forum on September 14, and the 10th Annual Hispanic Advertising and Media Conference on September 15 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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