IPG To Handle Harley-Davidson’s Global Creative, Media and Digital Duties

What: Harley-Davidson has selected a customized team from a range of Interpublic Group agencies to handle its global creative, media and digital marketing account.
Why it matters: The team is Headquartered in Detroit, with regional hubs in New York, London and Singapore.

5PbTWa3G_400x400 IPGlogo_twitter_400x400Harley-Davidson has selected a customized team of talent and resources from a range of Interpublic Group agencies to handle its global creative, media and digital marketing account after an extensive holding-company review.

Headquartered in Detroit, with regional hubs in New York, London and Singapore, the newly-created Team Ignite is comprised of creative and strategic resources drawn from a range of IPG agencies.

Michael Roth, Chairman and CEO of Interpublic Group, commented, "Team Ignite has the strength, experience and creativity to help Harley-Davidson grow demand and build on their substantial market leadership position. It's a great example of the 'open architecture' model we've championed at IPG for over a decade. With collaboration at its core, Team Ignite gives Harley-Davidson the ability to deliver custom, integrated marketing across channels, tracking the ways consumers interact with this iconic brand around the world."

Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


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