Platforms Ranking in LatAm: I Google Therefore I Am

ranking

What are the most popular sites and platforms among Latin American users? What activities do those sites and platforms enable? What are the similarities and differences between the different countries' lists? The answers to these questions and more, according to comScore's May 2016 rankings.

I Google, Therefore I Am

Users' favorite activity in the covered countries is performing Google searches and interacting on social networks. Google is the access door to mass media consumption, which gives it a high spot on the list.

Facebook, the Social Control Board

The second favorite activity among Latin American users is connecting with friends and acquaintances through the technology provided by Facebook. The "Latest News" section, located on the homepage of the platform, is the place from which users "monitor" the activity of their friends and acquaintances before interacting with them.

YouTube Leaves TV in the Dust

The third most preferred activity among Latin American users is consuming online audiovisual content on YouTube: the devices, as well as respecting TV's imposed scheduling, are irrelevant.

Bloggers Prefer Blogspot.com

Bloggers in Argentina, Brasil, Chile, México, Uruguay and Venezuela use the Google blogging platform. In Colombia and Peru, it seems that users aren't as interested in expressing themselves on blogs (or at least they don't place it among the most important online media consumption habits).

Whatever Google Doesn't Know, Wikipedia Does

Except in the case of Brazil, Latin American users look to Wikipedia for answers to diverse questions about general topics. This way, Wikipedia works as a type of search motor specialized in encyclopedic knowledge, and is one of the most popular online destinations in the region.

E-Commerce

Users in Argentina, Uruguay and Venezuela are the only ones interested in online shopping (or making online inquiries before going to a physical store to buy a product); when this happens, the platform they choose is Mercado Libre. The other countries aren't as interested in e-commerce (or don't assign it a high priority).

Yahoo Isn't Dead

After the close of their LatAm offices, it is interesting to observe the importance that the informed countries (except Uruguay and Venezuela) assign the news and e-mail portal provided by this company.

Microsoft Stands Out

As much as Google and Facebook are the undeniable leaders in each of their categories, we can't forget about Microsoft, and that Live.com and MSN.com belong to that group (which, in terms of the amount of monthly visitors, places Microsoft at the top of the list in each ranking).

Source: comScore Media Metrix, Argentina, Home and Work, PC/Laptop only, May 2016 Total Unique Visitors (000)
    Total Internet : Total Audience 26.676
    Top 10 Web Domains
1     GOOGLE.COM.AR 23.879
2     FACEBOOK.COM 20.231
3     YOUTUBE.COM 18.800
4     GOOGLE.COM 14.647
5     LIVE.COM 12.692
6     MERCADOLIBRE.COM.AR 11.947
7     BLOGSPOT.COM.AR 10.976
8     YAHOO.COM.AR 9.355
9     WIKIPEDIA.ORG 8.504
10     MSN.COM 8.463
Source: comScore Media Metrix, Brazil, Home and Work, PC/Laptop only, May 2016 Total Unique Visitors (000)
    Total Internet : Total Audience 80.073
    Top 10 Web Domains
1     GOOGLE.COM.BR 69.904
2     FACEBOOK.COM 58.518
3     YOUTUBE.COM 50.985
4     GOOGLE.COM 48.844
5     UOL.COM.BR 47.876
6     LIVE.COM 38.986
7     GLOBO.COM 38.563
8     BLOGSPOT.COM.BR 36.268
9     YAHOO.COM.BR 30.791
10     MSN.COM 29.932
Source: comScore Media Metrix, Chile, Home and Work, PC/Laptop only, May 2016 Total Unique Visitors (000)
    Total Internet : Total Audience 7.567
    Top 10 Web Domains
1     GOOGLE.CL 6.672
2     FACEBOOK.COM 4.568
3     GOOGLE.COM 4.560
4     YOUTUBE.COM 4.473
5     LIVE.COM 3.412
6     MSN.COM 3.229
7     YAHOO.COM 2.639
8     BLOGSPOT.CL 2.441
9     BANCOESTADO.CL 2.265
10     WIKIPEDIA.ORG 1.837
Source: comScore Media Metrix, Colombia, Home and Work, PC/Laptop only, May 2016 Total Unique Visitors (000)
    Total Internet : Total Audience 16.438
    Top 10 Web Domains
1     GOOGLE.COM.CO 15.003
2     FACEBOOK.COM 11.961
3     YOUTUBE.COM 11.813
4     GOOGLE.COM 10.485
5     LIVE.COM 9.460
6     WIKIPEDIA.ORG 6.378
7     YAHOO.COM 5.300
8     MSN.COM 4.928
9     MICROSOFT.COM 3.398
10     SLIDESHARE.NET 3.207
Source: comScore Media Metrix, México, Home and Work, PC/Laptop only, May 2016 Total Unique Visitors (000)
    Total Internet : Total Audience 42.366
    Top 10 Web Domains
1     GOOGLE.COM.MX 37.177
2     FACEBOOK.COM 31.077
3     YOUTUBE.COM 29.421
4     LIVE.COM 22.853
5     GOOGLE.COM 22.420
6     MSN.COM 19.710
7     BLOGSPOT.MX 16.285
8     YAHOO.COM.MX 14.888
9     WIKIPEDIA.ORG 14.232
10     MICROSOFT.COM 9.235
Source: comScore Media Metrix, Perú, Home and Work, PC/Laptop only, May 2016 Total Unique Visitors (000)
    Total Internet : Total Audience 7.283
    Top 10 Web Domains
1     GOOGLE.COM.PE 6.579
2     FACEBOOK.COM 5.829
3     YOUTUBE.COM 4.967
4     LIVE.COM 4.637
5     GOOGLE.COM 4.167
6     MSN.COM 3.547
7     YAHOO.COM 2.751
8     ELCOMERCIO.PE 2.693
9     SLIDESHARE.NET 2.250
10     WIKIPEDIA.ORG 1.935
Source: comScore Media Metrix, Uruguay, Home and Work, PC/Laptop only, May 2016 Total Unique Visitors (000)
    Total Internet : Total Audience 2.043
    Top 10 Web Domains
1     GOOGLE.COM.UY 1.780
2     FACEBOOK.COM 1.475
3     YOUTUBE.COM 1.389
4     GOOGLE.COM 1.269
5     BLOGSPOT.COM.UY 962
6     MERCADOLIBRE.COM.UY 924
7     WIKIPEDIA.ORG 711
8     LIVE.COM 693
9     ELPAIS.COM.UY 547
10     MSN.COM 470
Source: comScore Media Metrix, Venezuela, Home and Work, PC/Laptop only, May 2016 Total Unique Visitors (000)
    Total Internet : Total Audience 13.169
    Top 10 Web Domains
1     GOOGLE.CO.VE 11.720
2     FACEBOOK.COM 9.581
3     YOUTUBE.COM 8.370
4     GOOGLE.COM 6.899
5     LIVE.COM 5.775
6     BLOGGER.COM 5.396
7     MERCADOLIBRE.COM.VE 5.136
8     MSN.COM 3.854
9     WIKIPEDIA.ORG 3.846
10     BANCODEVENEZUELA.COM 3.357

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