CHANGING PLACES: Melissa Sandoval, Yazmine Esparza, David Puente…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's Career Board!)

descargaTelemundo Denver / KDEN has announced that Melissa Sandoval has been named Multimedia Journalist for Noticiero Telemundo Denver, which airs weekdays at 4:30 PM, 5 PM and 10 PM. Sandoval, who made her on-air debut on June 20, joins News Anchors Pamela Padilla and Carlos Rausseo, Weather Anchor Ariel Rivera Vázquez and an enterprising news team to help deliver the local news and up-to-the-minute information that affects Spanish-speaking viewers throughout Denver and the state of Colorado.Sandoval joins Telemundo Denver from Univision 23 Miami / WLTV, where she worked as a multimedia journalist covering community empowerment stories through digital platforms since 2015. Prior to this, Sandoval worked as a freelancer at MundoMax Miam / WGEN for a year and reported local stories for the station’s local newscast. She earned a bachelor’s degree in Broadcast Journalism from Florida International University.


AAEAAQAAAAAAAAlBAAAAJDAwNWM1Zjg2LTFlYjEtNGRjMi1hZmU0LTkwZmYwYTUzYmE3NAEdelman Miami appointed Yazmine Esparza as Senior Account Supervisor of Miami’s Corporate practice, expanding its U.S. Hispanic team, HispanicPR Blog reports. Esparza will help drive Edelman’s corporate global business, while advancing the firm’s expertise in the U.S. Hispanic demographic.Most recently, she worked at one of Miami’s top Hispanic shops, where she expanded her public relations experience to include media planning, digital and production management. Previously, Esparza was part of Ogilvy Washington’s Corporate & Public Affairs Group.


Global communications firm Clarity Media Group has chosen New York-based communications strategists David Puente and Juliana Silva to head the global expansion of the company's media training, presentation coaching and message development services in English and Spanish across the U.S. Hispanic, Latin American and European spaces, effective immediately.

imagesSilva has held communications positions at various broadcast network companies, including Time Warner, Turner Broadcasting Entertainment Latin America, CBS, and CNN.



AAEAAQAAAAAAAAQwAAAAJGE1ZGFmMmFlLWE1ZTctNDVlNy05N2ZlLTNmMWMyMzM0ZGRkZgPuente has worked with human resources teams at leading media companies including Disney and Time Warner.




cbsSusan Lundgren has been appointed senior vice president, communications for CBS Interactive.





descarga (2)Santa Monica agency Orcí has appointed Luiz Salles as senior vice president, head of strategic planning and Susan Page as senior vice president, strategic partnerships.



carlosDigitasLBi San Francisco has  Appointed New Creative Lead: Carlos Ricque was appointed senior vice president, creative. Ricque will relocate from DigitasLBi’s New York office and replace Eric Dean. Before joining DigitasLBi, Ricque spent three years at Moxie Interactive, as a group creative director and then executive creative director.


Obtain major insights about passion point marketing (Sports, Multicultural etc). PLUS: Get 1:1 introductions with senior brand and agency executives.

Editorial Staff

Portada Staff


John Alvarado on Corona’s New Light Beer: “It Will Be Synonymous With Success”

John Alvarado on Corona’s New Light Beer: “It Will Be Synonymous With Success”

We talked to John Alvarado, VP, brand marketing at Constellation Brands, about the launch of the new Corona Premier. It's the first time in 29 years that Corona distributors in the U.S. have found an opportunity to introduce a new product to the market, and they are very confident it will be well received by consumers.

Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce revealed its Fourth Annual State of Marketing Report, which gathers 3,500 responses from full-time marketing leaders around the world. The study's results show companies mainly compete according to customer experience, causing a shift in organizations' priorities and raising the bar for efficiency in terms of technology use.

4 Things We Learned From Expert App Marketers Like Rosetta Stone

4 Things We Learned From Expert App Marketers Like Rosetta Stone

Nowadays, apps are a big business opportunity. Marketers and data specialists need to work together to make the most of it. We talked to experts in app marketing to find out the ways in which the proliferation of apps has changed the marketing landscape in the last years.