CHANGING PLACES: Melissa Sandoval, Yazmine Esparza, David Puente…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's Career Board!)

descargaTelemundo Denver / KDEN has announced that Melissa Sandoval has been named Multimedia Journalist for Noticiero Telemundo Denver, which airs weekdays at 4:30 PM, 5 PM and 10 PM. Sandoval, who made her on-air debut on June 20, joins News Anchors Pamela Padilla and Carlos Rausseo, Weather Anchor Ariel Rivera Vázquez and an enterprising news team to help deliver the local news and up-to-the-minute information that affects Spanish-speaking viewers throughout Denver and the state of Colorado.Sandoval joins Telemundo Denver from Univision 23 Miami / WLTV, where she worked as a multimedia journalist covering community empowerment stories through digital platforms since 2015. Prior to this, Sandoval worked as a freelancer at MundoMax Miam / WGEN for a year and reported local stories for the station’s local newscast. She earned a bachelor’s degree in Broadcast Journalism from Florida International University.


AAEAAQAAAAAAAAlBAAAAJDAwNWM1Zjg2LTFlYjEtNGRjMi1hZmU0LTkwZmYwYTUzYmE3NAEdelman Miami appointed Yazmine Esparza as Senior Account Supervisor of Miami’s Corporate practice, expanding its U.S. Hispanic team, HispanicPR Blog reports. Esparza will help drive Edelman’s corporate global business, while advancing the firm’s expertise in the U.S. Hispanic demographic.Most recently, she worked at one of Miami’s top Hispanic shops, where she expanded her public relations experience to include media planning, digital and production management. Previously, Esparza was part of Ogilvy Washington’s Corporate & Public Affairs Group.


Global communications firm Clarity Media Group has chosen New York-based communications strategists David Puente and Juliana Silva to head the global expansion of the company's media training, presentation coaching and message development services in English and Spanish across the U.S. Hispanic, Latin American and European spaces, effective immediately.

imagesSilva has held communications positions at various broadcast network companies, including Time Warner, Turner Broadcasting Entertainment Latin America, CBS, and CNN.



AAEAAQAAAAAAAAQwAAAAJGE1ZGFmMmFlLWE1ZTctNDVlNy05N2ZlLTNmMWMyMzM0ZGRkZgPuente has worked with human resources teams at leading media companies including Disney and Time Warner.




cbsSusan Lundgren has been appointed senior vice president, communications for CBS Interactive.





descarga (2)Santa Monica agency Orcí has appointed Luiz Salles as senior vice president, head of strategic planning and Susan Page as senior vice president, strategic partnerships.



carlosDigitasLBi San Francisco has  Appointed New Creative Lead: Carlos Ricque was appointed senior vice president, creative. Ricque will relocate from DigitasLBi’s New York office and replace Eric Dean. Before joining DigitasLBi, Ricque spent three years at Moxie Interactive, as a group creative director and then executive creative director.


Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


RPA Wins Back Honda Media Account, Orci Continues with Multicultural Creative

RPA Wins Back Honda Media Account, Orci Continues with Multicultural Creative

Agency RPA has regained American Honda US$600 million media account.The Honda media assignment is returning to RPA after four years.

Yahoo to Change Name to Altaba, Mayer to Leave Board

Yahoo to Change Name to Altaba, Mayer to Leave Board

Yahoo will be renamed Altaba Inc. following Verizon's US$4.83 billion acquisition of the company.Marissa Mayer is stepping down from Yahoo's board after the closing of its deal along with 5 other directors.

OTT Monetization: What Hulu, Pongalo and VidaPrimo are Betting on for 2017

OTT Monetization: What Hulu, Pongalo and VidaPrimo are Betting on for 2017

As video marketing takes over a very substantial part of the overall (digital) marketing space, we spoke with Stephen Brooks, EVP and GM, VidaPrimo; Rich Hull, Executive Chairman Pongalo and Peter Naylor, SVP Ad Sales at Hulu about both the OTT subscription and ad-monetization market.