ONLINE VIDEO ROUND-UP: Twitter, Facebook, Versy Make Big Moves

A summary of the most exciting recent news in online video in the US, US-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

Facebook announced four new solutions that make it easier for advertisers to share their messages across mobile platforms, including enhancements to slideshow ads, that make it easy for businesses to create videos from photos.

A recent study by Parks Associates claims that more millennials pay for online video than any other age groups. Highlights include that 23 percent of those surveyed only watch video online, and 61 percent of those surveyed between the ages of 20 and 30 watch online and still pay for traditional TV.

ipsosA report from Yahoo Advertising and Ipsos found that Hispanics watch more online video and less traditional TV than the general American population. The study reports that the time Hispanics spent on mobile video increased by 53% between 2014 and 2015, and that 94% of Spanish-dominant Hispanics use mobile devices to watch online video. 64% of Hispanics didn't mind video ads if they get access to free content in return.

Get ready for the 2016/2017 Online Video Marketing Guide with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas. To align your brand with this important annual reference and thought leadership report, please contact Portada's Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

Twitter has  announced new tools for posting videos that will stretch the limit for posting videos within a tweet from 30 to 140 seconds. Users of Twitter app Vine will be able to post 140 second-videos as well.

Verizon has announced changes to its mobile streaming service, Go90: users will not have to register to watch, and they can "cast" Go90 to a larger screen through Google Chromecast or Apple TV. These changes are thought to be part of the company's effort to increase the amount of time users spend on the app, which is important for OTT metrics.

Jumping on the live streaming train with Periscope, Switch and Facebook Live, Tumblr is releasing its own live video streaming feature. For more on the interesting way that the site made the announcement, see this link. 

FAV! Network has begun a new production cycle based entirely in Los Angeles to start offering content to Latino audiences living in the United States through new channel "Asumo Dementia," which will be hosted by Argentine actress Estefania Iglesias. 

LATAM MARKET

Social site and application Versy, an interest-based social networking platform, has launched in Brazil and Mexico, in addition to the United States. Versy has tapped Complex, a media platform and online community that publishes a diverse set of the most relevant voices in culture, as its principal partner and will deliver exclusive content focused on generating conversations across multiple passion points.

shazamShazam, an app that allows users to identify the song he or she is listening to, has renovated an agreement with commercial partner CMI Digital in Latin America. The agency will commercialize Shazam in the region and expand its activity in Brazil.

A study by Zenith revealed that Argentina, Brazil, Ecuador and Venezuela are forecasted to shrink advertising expenditures by 2.4% due to economic and political woes. This is down from 6.3% growth in 2015.

Brazilian online video distributer Samba Tech has raised $3m in funding in a round led by CEO Gustavo Caetano. Investors include José Augusto Schincariol.

Yahoo has chosen IMS Internet Media Services (IMS) to assist the company in its efforts to increase advertising sales in Spanish-speaking Latin America. IMS will take advantage of Yahoo's data and targeting strategies to reach audiences through video on sites, apps and third-party inventory.

BBC Worldwide, the commercial branch of the British  Broadcasting  Corporation (BBC), has announced a content-licensing agreement with Qubit.tv, a Latin American VOD provider. The content will be offered to clients and subscribers in Argentina, Colombia, Ecuador, Guatemala, Paraguay and Uruguay.

 


Gretchen Gardner @gardnergretchen

Gretchen is a communications specialist and owner of GMG Strategic Communications. She currently lives in Buenos Aires, Argentina, where she works with Argentine and international ventures on shaping their content, branding and marketing strategies to position them for success in global markets. She is also a lover of all things information and has worked consistently in journalism since college, most recently as a writer at Portada and as the deputy editor of The Bubble, the first informal, English-language news portal in Buenos Aires. She hails from Washington, D.C. and has a bachelor's degree in history and Hispanic studies from Hamilton College as well as a master's in international relations from the Argentine university Universidad Torcuato Di Tella.
Gretchen is a communications specialist and owner of GMG Strategic Communications. She currently lives in Buenos Aires, Argentina, where she works with Argentine and international ventures on shaping their content, branding and marketing strategies to position them for success in global markets. She is also a lover of all things information and has worked consistently in journalism since college, most recently as a writer at Portada and as the deputy editor of The Bubble, the first informal, English-language news portal in Buenos Aires. She hails from Washington, D.C. and has a bachelor's degree in history and Hispanic studies from Hamilton College as well as a master's in international relations from the Argentine university Universidad Torcuato Di Tella.

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