SALES LEADS: University Health System, Dickies, Sprite…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada's Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 347-840-1311 or e-mail her at SEE A DEMO OF THE DIRECTORY!

For prior Sales Leads editions, click here.

  • University Health System

dDsfafvo_400x400 Culture. Inspired. Marketing® agency MarketVision has won a strategic marketing assignment from San Antonio’s University Health System following an agency review. MarketVision will provide strategic direction and counsel regarding the Hispanic market for a new University Health System brand campaign being created by Richmond, Va.-based agency NDP, and also will adapt the brand campaign for the San Antonio Hispanic market.  MarketVision also has worked on health-related marketing and communications campaigns for the Centers for Disease Control & Prevention (CDC), the Texas Organ Sharing Alliance and Healthy Hispanic Living.

  • Dickies

descarga (2)Dickies, the manufacturer of work apparel, named Moroch Partners its media agency of record . The agency will develop  a new paid media approach for the brand, using both digital and traditional platforms, along with managing all national buys, according to Mediapost. Creature previously handled the account. Dickies spent us$4.1 million on measured media in 2015, according to Kantar Media.



  • Sprite

descargaHip hop icon Tupac Shakur will appear on Sprite newest campaign. Sjakur lyrics will be featured on this year's edition of the "Obey Your Verse Lyrical Collection," Adage reports. The campaign features lyrics on Sprite packaging this summer, including from Missy Elliott and J. Cole. A total of 16 lyrics will be inscribed on cans and bottles. Tupac's lyrics include "keep ya head up" and "the gift of speech, the power to reach," plus four others.The campaign will include a TV ad by Wieden & Kennedy as well as outdoor, radio, social and in-store ads. Sprite's lyrical campaign is running alongside Coca-Cola's "Share a Coke and a Song" program that launched in April.

  • Dunkin' Donuts

descarga (3)Dunkin’ Donuts coffee, donuts and sandwiches are now available for purchase on-the-go using a mobile device nationwide. The brand announced that On-the-Go Ordering is now available exclusively for members of the Dunkin’ Donuts DD Perks® Rewards Program at Dunkin’ Donuts restaurants throughout the country. DD Perks members can order, pay in advance on their smartphones and then pick up their favorite menu items while avoiding long lines.With On-the-Go Ordering, DD Perks members can place a mobile order up to 24 hours in advance, select their desired location, and then simply confirm via the new Dunkin’ Donuts Mobile App when they are ready to pick up their order inside the restaurant, or at the drive-thru. The order is automatically paid for using their Dunkin’ Donuts Card within the App. To enjoy On-the-Go Ordering, DD Perks members nationwide must download the newest version of the popular Dunkin’ Donuts Mobile App, called “New Dunkin' Donuts" in the App Store or Google Play Store. In addition, the App also lets users access their DD Perks account to find mobile coupons and offers, locate the nearest Dunkin’ Donuts, find nutritional information and more.

  • Enterprise Rent-A-Car

enterprise-600_lxe8LaKEnterprise Rent-A-Car will partner with the U.S.S. Enterprise as part of a deal with Paramount Pictures for the launch of this summer's “Star Trek Beyond,” according to Mediapost.Fans can visit to enter for a chance to win a trip for two to the film's premiere. Other prizes available through the sweepstakes include a private screening of the film for up to 50 people, as well as free movie tickets and prize packs. The film opens in theaters July 22.Enterprise airport shuttle buses in New York City and Philadelphia will be wrapped with images of the U.S.S. Enterprise and the phrase: "Until We Can Beam You Up, We'll Pick You Up" displayed on the side.Enterprise’s partnership with Paramount Pictures’ is the brand’s first with a movie studio and most integrated marketing campaign for a film to date.

Obtain major insights about passion point marketing (Sports, Multicultural etc). PLUS: Get 1:1 introductions with senior brand and agency executives.

Editorial Staff

Portada Staff


John Alvarado on Corona’s New Light Beer: “It Will Be Synonymous With Success”

John Alvarado on Corona’s New Light Beer: “It Will Be Synonymous With Success”

We talked to John Alvarado, VP, brand marketing at Constellation Brands, about the launch of the new Corona Premier. It's the first time in 29 years that Corona distributors in the U.S. have found an opportunity to introduce a new product to the market, and they are very confident it will be well received by consumers.

Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce revealed its Fourth Annual State of Marketing Report, which gathers 3,500 responses from full-time marketing leaders around the world. The study's results show companies mainly compete according to customer experience, causing a shift in organizations' priorities and raising the bar for efficiency in terms of technology use.

4 Things We Learned From Expert App Marketers Like Rosetta Stone

4 Things We Learned From Expert App Marketers Like Rosetta Stone

Nowadays, apps are a big business opportunity. Marketers and data specialists need to work together to make the most of it. We talked to experts in app marketing to find out the ways in which the proliferation of apps has changed the marketing landscape in the last years.