SALES LEADS: University Health System, Dickies, Sprite…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada's Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 347-840-1311 or e-mail her at silvina@portada-online.com SEE A DEMO OF THE DIRECTORY!

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  • University Health System

dDsfafvo_400x400 Culture. Inspired. Marketing® agency MarketVision has won a strategic marketing assignment from San Antonio’s University Health System following an agency review. MarketVision will provide strategic direction and counsel regarding the Hispanic market for a new University Health System brand campaign being created by Richmond, Va.-based agency NDP, and also will adapt the brand campaign for the San Antonio Hispanic market.  MarketVision also has worked on health-related marketing and communications campaigns for the Centers for Disease Control & Prevention (CDC), the Texas Organ Sharing Alliance and Healthy Hispanic Living.

  • Dickies

descarga (2)Dickies, the manufacturer of work apparel, named Moroch Partners its media agency of record . The agency will develop  a new paid media approach for the brand, using both digital and traditional platforms, along with managing all national buys, according to Mediapost. Creature previously handled the account. Dickies spent us$4.1 million on measured media in 2015, according to Kantar Media.

 

 

  • Sprite

descargaHip hop icon Tupac Shakur will appear on Sprite newest campaign. Sjakur lyrics will be featured on this year's edition of the "Obey Your Verse Lyrical Collection," Adage reports. The campaign features lyrics on Sprite packaging this summer, including from Missy Elliott and J. Cole. A total of 16 lyrics will be inscribed on cans and bottles. Tupac's lyrics include "keep ya head up" and "the gift of speech, the power to reach," plus four others.The campaign will include a TV ad by Wieden & Kennedy as well as outdoor, radio, social and in-store ads. Sprite's lyrical campaign is running alongside Coca-Cola's "Share a Coke and a Song" program that launched in April.

  • Dunkin' Donuts

descarga (3)Dunkin’ Donuts coffee, donuts and sandwiches are now available for purchase on-the-go using a mobile device nationwide. The brand announced that On-the-Go Ordering is now available exclusively for members of the Dunkin’ Donuts DD Perks® Rewards Program at Dunkin’ Donuts restaurants throughout the country. DD Perks members can order, pay in advance on their smartphones and then pick up their favorite menu items while avoiding long lines.With On-the-Go Ordering, DD Perks members can place a mobile order up to 24 hours in advance, select their desired location, and then simply confirm via the new Dunkin’ Donuts Mobile App when they are ready to pick up their order inside the restaurant, or at the drive-thru. The order is automatically paid for using their Dunkin’ Donuts Card within the App. To enjoy On-the-Go Ordering, DD Perks members nationwide must download the newest version of the popular Dunkin’ Donuts Mobile App, called “New Dunkin' Donuts" in the App Store or Google Play Store. In addition, the App also lets users access their DD Perks account to find mobile coupons and offers, locate the nearest Dunkin’ Donuts, find nutritional information and more.

  • Enterprise Rent-A-Car

enterprise-600_lxe8LaKEnterprise Rent-A-Car will partner with the U.S.S. Enterprise as part of a deal with Paramount Pictures for the launch of this summer's “Star Trek Beyond,” according to Mediapost.Fans can visit EnterpriseBeamsYouUp.com to enter for a chance to win a trip for two to the film's premiere. Other prizes available through the sweepstakes include a private screening of the film for up to 50 people, as well as free movie tickets and prize packs. The film opens in theaters July 22.Enterprise airport shuttle buses in New York City and Philadelphia will be wrapped with images of the U.S.S. Enterprise and the phrase: "Until We Can Beam You Up, We'll Pick You Up" displayed on the side.Enterprise’s partnership with Paramount Pictures’ is the brand’s first with a movie studio and most integrated marketing campaign for a film to date.

Get ready for #Portada16 on Sept. 14 and 15 in New York City! The Hispanic Sports Marketing Forum on September 14, and the 10th Annual Hispanic Advertising and Media Conference on September 15 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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