AD-TECH ROUND UP: YuMe, Glispa, The Washington Post and More

A summary of the most exciting recent news in advertising technology in the US, US-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.

US-US HISPANIC MARKET

YuMe is partnering with private exchange software provider StickyADS.tv to help publishers get a handle on programmatic video. YuMe's DSP, YuMe for Advertisers, and StickyADS.tv's SSP are set to ease access to premium online inventory.

A new survey by video app provider Magisto indicates that small and medium businesses are, indeed shifting ad budgets to social media and online video. Millennial marketers were 84% more likely to promote their businesses through social media than print, and 136% more likely than baby boomers to create videos for social media.

Google Maps will be offering ad space that allows users look through products and menus for nearby businesses. The ads will be featured on both Google Maps and Google.com, and drivers will see them along their driving route.

Confirming rumors that swirled since November, Facebook has announced that it is closing down its ad exchange, FBX, which allows third-party ad technology companies to buy ads on the social network.

YuMe has new capabilities that improve brand safety and viewability for its programmatic video ad platform, YuMe for Advertisers, through integration with Integral Ad Science's Bid Expert and SDK-driven technology to maximize efficiency and fight bad traffic.

Data from Standard Media Index shows that broadcast TV spending went up 6% in April, while cable spending went up 7%. Top networks were FOX, ESPN, AMC, HGTV and Bravo, all with double-digit gains.washpost

The Washington Post has launched “Fuse,” a new proprietary technology that allows the ad to instantly load within the content being viewed.

Univision Communication Inc. has launched Mosaico Trading, a programmatic ad and analytics solution to provide business partners with data and insights for targeting diverse audiences.

A survey by analytical firm PageFair found that ad blocking software on mobile devices has increased by 90% in the past year, and almost all ad blocking users use browsers with automatic ad blocking.

The Latin Online Video Forum, part of #PortadaLat on June 8-9 in Miami's Hyatt Regency Hotel, is bringing all of the big players in online video in the Americas together, including key brand marketers such as Nestle, 3M, Volaris, Fallabella, Best Western and many more.

LATAM MARKET

German mobile marketing firm glispa announced the acquisition of Mobils, a 10-person mobile agency based in Sao Paulo. Mobils's employees will continue with the company, as will CEO Paulo Maia. Mobils will also bring its Brazilian clients, like Webmotors, Netshoes and iFood.

appsflyer-logo-prAccording to a report by Cheetah Ad Platform, Brazil, Mexico and the United States have the most competitive app markets in the world. The study looked at data from 52 million Android smartphone users and found that users use an average of 27 apps and engage with an average of 39 per month. Brazil has the highest user engagement and app competition, as users use an average of 29.23 apps and engage with an average of 53.62 per month.

AppsFlyer, the global marketing analytics company, is opening an office in Buenos Aires, Argentina. Daniel Junowics, who led the company's efforts in China, will be in charge as managing director.


Gretchen Gardner @gardnergretchen

Gretchen is a communications specialist and owner of GMG Strategic Communications. She currently lives in Buenos Aires, Argentina, where she works with Argentine and international ventures on shaping their content, branding and marketing strategies to position them for success in global markets. She is also a lover of all things information and has worked consistently in journalism since college, most recently as a writer at Portada and as the deputy editor of The Bubble, the first informal, English-language news portal in Buenos Aires. She hails from Washington, D.C. and has a bachelor's degree in history and Hispanic studies from Hamilton College as well as a master's in international relations from the Argentine university Universidad Torcuato Di Tella.
Gretchen is a communications specialist and owner of GMG Strategic Communications. She currently lives in Buenos Aires, Argentina, where she works with Argentine and international ventures on shaping their content, branding and marketing strategies to position them for success in global markets. She is also a lover of all things information and has worked consistently in journalism since college, most recently as a writer at Portada and as the deputy editor of The Bubble, the first informal, English-language news portal in Buenos Aires. She hails from Washington, D.C. and has a bachelor's degree in history and Hispanic studies from Hamilton College as well as a master's in international relations from the Argentine university Universidad Torcuato Di Tella.

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