Snapchat Expands Shareholder Base and Raises US$1.8 billion

What: Photo-messaging app Snapchat Inc. keeps growing its business and expanding its shareholder base. The company raised US$1.8 billion with a Series F funding round, according to an SEC filing from Thursday.
Why it matters: The Venice based company expects the business to grow by a lot more in 2017, to somewhere between US$500 million and US$1 billion.

syFSpLD0_400x400The photo-messaging app Snapchat Inc., which has more than 100m daily active users, keeps growing its business and expanding its shareholder base with 120 investors and US$1.3 billion in cash to its fold since last May.

The social net has now about 200 distinct investors and has raised more than US$2 billion from them.

The Venice based company expects the business to grow by a lot more in 2017, to somewhere between US$500 million and US$1 billion. Snapchat is targeting revenue of US$250 million to US$350 million in 2016. In 2015, It reached US$57 million in revenue.

Growth expectations are quiet appealing for investor, who just invested US$1.8 billion into the company's Series F funding round, according to an SEC filing from Thursday.

Snapchat is targeting revenue of US$250 million to US$350 million in 2016

Some of the more recent investments valued Snapchat at over US$17 billion, according to Techcrunch, which cited anonymous sources. New investors include Sequoia Capital, General Atlantic and T Rowe Price, with participation from existing investors in the round.Existing investors in Snapchat include Silicon Valley venture capitalists Kleiner Perkins and Benchmark Capital, tech companies Alibaba and Yahoo, and fund manager Fidelity.

The latest Snapchat investors are paying approximately US$30 per share, but they're hoping that they will be worth much more when Spiegel takes Snapchat public.

Money from the round will be investing in hiring (approaching 1,000 employees across a handful of countries), buying and investing in smaller start-ups (about eight deals) and researching and developing new offerings (smart glasses among the rumors). In addition, the funding allows the social net to challenge stong existing social media rivals such as Facebook and Twitter, specially now the app has expanded beyond its initial 10-second snaps to include 24-hour stories and a section for publishers to show news stories and videos, called Discover.

Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.

 


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA


SALES LEADS: AFM, Honda, Pfizer…

SALES LEADS: AFM, Honda, Pfizer…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Multicultural market and/or targeting Multicultural consumers right now.


SPORTS MARKETING BITS: Fox Sports, Adidas, FC Barcelona, Fiat, and more…

SPORTS MARKETING BITS: Fox Sports, Adidas, FC Barcelona, Fiat, and more…

A summary of the most exciting recent news in sports marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.