ONLINE VIDEO ROUND UP: BitTorrent, Samsung, New Stats on Video in LatAm

A summary of the most exciting recent news in online video in the US, US-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.

US-US/HISPANIC MARKET

According to a new study by the Interactive Advertising Bureau (IAB), video is more memorable online than it is television for males between 18-34 years-old. 50% of the group said original digital video ads were memorable, while only 29% said ads shown on online TV were memorable. Among all people surveyed in general, 38% said ads on original online video were memorable in 2016, while only 29% had said the same in 2015.

The National Basketball Association (NBA) and BroadbandTV launched an online video network, NBA Playmakers, that gives content creators access to game footage and photos for their own videos. The content will be shared across YouTube, NBA's digital assets and other platforms.

bittorrentBitTorrent announced that it has created a new app for online video streaming called BitTorrent Live, which runs with a P2P video sharing protocol so that content is shared among users in order to avoid implementing a costly content delivery network (CDN). The app is available on Apple TV, and will be launched for Android, iOS, and any OSX device in June.

FilmOn TV Media Networks (FOTV) has announced the acquisition of OVGuide for at least $10 million. OVGuide specializes in helping users find content on different platforms to bring them "one click away" from what they are looking for.

Research and Markets has announced the addition of the "Video Streaming Market - Global Forecast to 2021" report to their offering. The video streaming market is estimated to grow from USD 30.29 Billion in 2016 to USD 70.05 Billion by 2021. The market is expected to grow at an impressive CAGR of 18.3% because of the rising usage of online streaming. The users have started adopting pay TV and OTT solutions for streaming videos. The online video streaming has also increased the viewership up to 60%, which includes young individuals.

Ooyala has released a white paper on the latest trends in the media industry, and made note of the closing gap between mobile consumer usage and ad spending due to mobile-first online video streaming. The study also noted that native video ads aligned with owned editorial content are an effect way to avoid ad blockers while keeping brands and viewers happy. Additionally, mobile video programmatic advertising is expected to increase, from around $1.14 billion in 2015 to $3.79 billion by 2017.

Samsung is supposedly planning on launching an online TV service with live channels. Planning is supposedly still in the early stages.

The Latin Online Video Forum, part of #PortadaLat on June 8-9 in Miami's Hyatt Regency Hotel, is bringing all of the big players in online video in the Americas together, including key brand marketers such as Nestle, 3M, Volaris, Fallabella, Best Western and many more. Get your early bird tix!

LATAM MARKET

piperA new Piper Jaffray survey found that almost a quarter of consumers in Brazil and Mexico intend to join Netflix in the next year. Only 8% of those surveyed had not heard of the company. The findings align with indications that Netflix's growth will come from abroad, as 35% of its total revenue is  forecasted to come from outside the United States in 2016.

Israeli company LiveU announced that it will be providing IP-based live video transmission for broadcasters and online streaming customers during the Rio Olympics. The company's technology will deploy over 300 IP-bonding units for global broadcasters to transit coverage on an estimated 15,000+ live video sessions.

IMS Chile announced stats on video consumption in the country and found that the regional video audience is 119 million, and that 83% of those surveyed watch digital video. 60% of the online video audience falls into the "Millennials" category. Chileans watch a total of 13 hours per week watching online video - 7.6 hours more than the time spent watching TV.

New stats on Pay TV in Mexico from the country's Federal Communications Institute reveal that 18 million homes were subscribed to at least one service, a 13% increase from 2014. The study revealed that Televisa, Sky/DirecTV, Cablemas, Cablevision, Cablecom, TVI and Cablevision Red are the regional leaders in the sector.


Gretchen Gardner @gardnergretchen

Gretchen is a communications specialist and owner of GMG Strategic Communications. She currently lives in Buenos Aires, Argentina, where she works with Argentine and international ventures on shaping their content, branding and marketing strategies to position them for success in global markets. She is also a lover of all things information and has worked consistently in journalism since college, most recently as a writer at Portada and as the deputy editor of The Bubble, the first informal, English-language news portal in Buenos Aires. She hails from Washington, D.C. and has a bachelor's degree in history and Hispanic studies from Hamilton College as well as a master's in international relations from the Argentine university Universidad Torcuato Di Tella.
Gretchen is a communications specialist and owner of GMG Strategic Communications. She currently lives in Buenos Aires, Argentina, where she works with Argentine and international ventures on shaping their content, branding and marketing strategies to position them for success in global markets. She is also a lover of all things information and has worked consistently in journalism since college, most recently as a writer at Portada and as the deputy editor of The Bubble, the first informal, English-language news portal in Buenos Aires. She hails from Washington, D.C. and has a bachelor's degree in history and Hispanic studies from Hamilton College as well as a master's in international relations from the Argentine university Universidad Torcuato Di Tella.

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