Digital Bites: Nestlé, MEC, Turner, Kickads, SocialLive, ShowMe
Q1 out, Q2 in. After the year's busy takeoff, we are now at cruising speed, with clear skies with no turbulence in sight. Its t's perfect moment to recline your seat, read the month's news and adjust your seat belt (just in case). This new digital world never ceases to surprise us.
Nestlé and Crisis Management on Social Networks
I was at the first breakfast of the year thrown by AMDIA, at which Ines Attales (a digital specialist at Nestlé) spoke about the seven things you need to know about crisis management on social networks. During the presentation, she shared recommendations (from her own experience managing concrete situations between the brand and its users). If you are interested in learning more, you can see the whole presentation here.
MEC Argentina Hires New Digital and Data Director
From IMS to SocialLive
SocialLive, a company that specializes in monitoring social media in real time, recently incorporated Agustín Gimenez as their regional commercial director. Previously, Agustín worked as a senior sales manager at IMS. This move is a part of SocialLive's regional expansion efforts in Latin America.
ShowMe Buenos Aires
Gonza Arzuaga invited me to the 2016 edition of ShowMe Buenos Aires, at which seven Internet entrepreneurs talked about the secret to their successes (and some of their failures). I was at the 2015 edition, and I left very inspired. Save me a spot at the next one, Gonza. Let me see if I can finally come up with a good business idea!
Kicks Takes Off in Mexico
Those Kickads guys are killing it! Now it looks like they have opened an office in our lovely, beloved Mexico. The operation will be under the direction of Alejandro Durand, ex Havas Media Mexico mobile advertising specialist. Let me know if there's going to be a launch party. I have my passport ready.
Turner Will Purchase Telefe
It seems like Turner, the American TV giant, is interested in buying an open TV channel in Argentina, and everything is indicating that they are in advanced negotiations with Telefe (the signal operated by Grupo Telefónica). Apparently, the idea is to launch an CNN Argentina. We'll see how this unfolds.
That's all for now, friends. We'll "read each other" again next month with more news!