Alexandre Hohagen and Pedro Cabral Buy Stake in Nobox, Join Leadership
What: Alexandre Hohagen, former CEO of Google and Facebook in Latin America and US Hispanics, Pedro Cabral, founder and former CEO of Agencia Click in Brazil and former Chairman of Isobar Global, are joining Nobox, a full-service marketing agency.
Why it matters: The executives will continue developing Nobox's Latin America business. Hohagen as CEO and Partner and Cabral as as new Chairman and Investing Partner.
Alexandre Hohagen, former CEO of Google and Facebook in Latin America and US Hispanics, is joining Nobox, a full-service marketing agency to continue developing its strong Latin America business, as CEO and Partner. Hohagen will bring his experience with advertising and technology in these markets with the goal to further enhance the agency's relevancy and footprint for its marquee clients including Netflix, PlayStation, Hotel Tonight, Marriott, Copa Airlines, Royal Caribbean and Volkswagen.
In addition to Hohagen, Pedro Cabral, founder and former CEO of Agencia Click in Brazil and former Chairman of Isobar Global, will become the new Chairman and Investing Partner, joining Co-Founder Jayson Fittipaldi, who will remain as Chief Creative Officer. Carlos Garcia, Co-Founder and former CEO of Nobox will remain a partner and advisor on innovation as he leads a new venture in marketing tech.
"Nobox's work for some of the world's leading brands, bringing relevant digital strategies to Latin America, made it quickly the most consistent digital agency in the region. We were attracted to Nobox because of the combination it brings of creativity and technology, to achieve amazing results for its clients. We are thrilled to be part of it," Hohagen said.
"Through the way Nobox approaches marketing, we are able to deliver solutions in a broad way, allowing us to eliminate media waste; and that is crucial for Latin America companies today," Cabral added.
Nobox is a full-service marketing agency with more than 15 years in the market. With a clear focus on digital and social, Nobox supports brands to achieve their objectives online and beyond.
In 2016, Nobox has the opportunity to continue developing in the US Hispanic and Latin America region, even though some markets are going through tough times.
"The experience that Pedro brings in digital, along with the knowledge in performance marketing and success that Alexandre has reached spearheading the launch of both Google and Facebook in the Latin American and US Hispanic markets, are the perfect combination to take our work to the next level," said Fittipaldi.
Growth is a big objective to Nobox, which will now broaden its offering as part of the considerable change ahead. In 2016, Nobox has the opportunity to continue developing in the US Hispanic and Latin America region, even though some markets are going through tough times: "We see a big opportunity in Latin America. We believe that now is the perfect time for us to grow, especially as some markets struggle. Our approach is very much focused on impact and results; and that's exactly what clients will be focused on moving forward," Hohagen said.