AOL Drives Mobile Growth Strategy with C-Level Appointments

What: Mark Connon has been appointed Global Chief Mobile Officer of AOL Platforms & Advertising and  Zac Pinkham  VP, International Mobile.
Why it matters: AOL is announcing this new leadership to drive global mobile strategy, growth and innovation.

AOL has announced that Mark Connon has been appointed Global Chief Mobile Officer of AOL Platforms & Advertising. In this newly-created position, Connon will lead the company’s progressive mobile strategy to ignite innovation and grow revenue for the company’s global mobile offerings. ConnonI will report directly to Tim Armstrong, CEO of AOL.

Additionally, AOL is announcing the appointment of Zac Pinkham to VP, International Mobile. Zac joined AOL through the company’s acquisition of Millennial Media, where he served as Managing Director, EMEA and oversaw regional expansion and revenue. In this new role, Zac will build and lead AOL's international mobile strategy, supporting the mobile growth of the company’s global agency and client partners. Zac will report directly to Mark Connon and Head of Global Demand Philip Duffield.

With Verizon’s deep expertise and investment, and bolstered by our recent acquisition of Millennial Media, AOL is uniquely positioned to lead the global mobile revolution.

"With Verizon’s deep expertise and investment, and bolstered by our recent acquisition of Millennial Media, AOL is uniquely positioned to lead the global mobile revolution," said Armstrong. "Mark’s deep industry expertise will ensure mobile continues to be innovative and at the forefront of AOL’s platforms, products, and media properties.”

Connon said: "The ways in which we consume content and generate revenue have made drastic shifts toward mobile. Audiences and advertisers alike seek a connection to drive relevancy and reach. I am excited to take on this role and help accelerate AOL’s powerful mobile opportunity.”

In 2015, AOL was acquired by Verizon in June and acquired leading mobile advertising platform Millennial Media in October. With rich audience data, an open platform, and dynamic media properties, AOL sits at the center of mobile consumption and transactions, and connects creators with consumers across the globe. AOL’s international reach, scale, and infrastructure enables advertisers and publishers to truly unlock their mobile potential.

 

 


Editorial Staff

Portada Staff

MORE FROM PORTADA

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Three Golden Rules for Soccer Influencer Marketing

Three Golden Rules for Soccer Influencer Marketing

Influencers have become a major force in sports and soccer marketing. Mexico's Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market.