Moen Taps Havas Chicago as its Creative and Media Agency

What: Moen has selected Havas Chicago as its lead creative and media agency following a review handled by Cleveland-based Rojek Consulting Group.
Why it matters: Havas Chicago will handle creative, media, digital and content. Moen spent nearly US$13 million in measured media during the third quarter.

moen_twitter_logo_1__400x400Moen has tapped Havas Chicago as its lead creative and media agency following a review handled by Cleveland-based Rojek Consulting Group , Adage reports. Other agencies participating in the review were not disclosed. According to Havas, the brand aims to reinvent for a new generation: the brand's emerging millennial and multicultural customer base. The Chicago-based agency will handle creative, media, digital and content.

The account was previously handled by The Martin Agency, which managed traditional creative, TV and print duties, and Critical Mass, which was responsible for digital creative and media.

Moen, a faucet manufacturer, spent nearly US$13 million in measured media during the third quarter and about US$16 million in 2014, according to Kantar Media.

"While several prequalified agencies were excellent choices for Moen's consideration, the team from Havas Chicago demonstrated superior capability and insights, as well as deep appreciation for our company culture, ethos, and brand potential,” said Moen VP of global brand marketing Tim McDonough  in a statement.

 


Editorial Staff

Portada Staff

MORE FROM PORTADA

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

ONLINE VIDEO ROUNDUP: Click-Through Rates Down, Programmatic Ad Spend and Revenues Up

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

BRAND MARKETING ROUNDUP: Google, Microsoft Most Authentic Brands, Consumers Make Purchasing Decisions in 10 Seconds

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Three Golden Rules for Soccer Influencer Marketing

Three Golden Rules for Soccer Influencer Marketing

Influencers have become a major force in sports and soccer marketing. Mexico's Chicharito is just one example. Leading executives from Nike, H K Strategies and Fluvip provide Portada insights on how to make the best use of the soccer influencer market.