Moen Taps Havas Chicago as its Creative and Media Agency

What: Moen has selected Havas Chicago as its lead creative and media agency following a review handled by Cleveland-based Rojek Consulting Group.
Why it matters: Havas Chicago will handle creative, media, digital and content. Moen spent nearly US$13 million in measured media during the third quarter.

moen_twitter_logo_1__400x400Moen has tapped Havas Chicago as its lead creative and media agency following a review handled by Cleveland-based Rojek Consulting Group , Adage reports. Other agencies participating in the review were not disclosed. According to Havas, the brand aims to reinvent for a new generation: the brand's emerging millennial and multicultural customer base. The Chicago-based agency will handle creative, media, digital and content.

The account was previously handled by The Martin Agency, which managed traditional creative, TV and print duties, and Critical Mass, which was responsible for digital creative and media.

Moen, a faucet manufacturer, spent nearly US$13 million in measured media during the third quarter and about US$16 million in 2014, according to Kantar Media.

"While several prequalified agencies were excellent choices for Moen's consideration, the team from Havas Chicago demonstrated superior capability and insights, as well as deep appreciation for our company culture, ethos, and brand potential,” said Moen VP of global brand marketing Tim McDonough  in a statement.

 


Editorial Staff

Portada Staff

MORE FROM PORTADA


Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Growing Hispanic Retailers Impact Overall Grocery and Food Trends

Not only are Hispanic and ethnic supermarkets a growth sector, but multicultural consumers also substantially influencing grocery and cuisine trends of the overall U.S. population.


The 4 Keys of Marketing Alcoholic Beverages to Millennials

The 4 Keys of Marketing Alcoholic Beverages to Millennials

We talked to Manny Gonzalez, Senior Director, Multicultural, at Moet Hennessy US, about the challenges of marketing alcoholic beverages to Millennials in the US.