Zachary Rosenberg Named President at MBMG Media Group

What: Independent media services agency Milner Butcher Media Group LLC has appointed Zachary Rosenberg as its President.
Why it matters: Based at the company’s headquarters in Los Angeles, Rosenberg will focus on managing its diverse client base (including ElzacharyrPollo Loco, Shakey’s Pizza, Cerritos Auto Square, LA County Fair), provide strategic direction and help steer MBMG’s future growth.

4f6f65aaaf2ccb19d1dbe1627d90429c_400x400 (1)Milner Butcher Media Group LLC, an independent media services agencies based on the West Coast, announced that it has hired Zachary Rosenberg as President. Zach will focus on managing its diverse client base, provide strategic direction and help steer MBMG’s future growth.

Rosenberg will be based at the company’s headquarters in Los Angeles. MBMG's clients include El Pollo Loco, Shakey’s Pizza, Cerritos Auto Square, LA County Fair. "We are a full service media agency and work with clients directly as well as in collaboration with creative agency partners," Rosenberg tells Portada. MBMG clients with a particularly strong multicultural target include El Pollo Loco, Shakey’s Pizza, Cerritos Auto Square, LA County Fair. Bruce Milner, Co-Chairman and CEO of MBMG said: “His vast network of relationships with clients, agencies and talent will be an incredible asset to our organization.”

MBMG gave me the opportunity to become their first president overseeing all aspects of the operation.

Most recently, Zach was EVP, Chief Growth Officer at Horizon Media based in Los Angeles. He spent a collective 15+ years at Horizon Media on the West Coast helping to grow the office into a powerhouse agency. Rosenberg tells Portada that he had a "terrific 15 year run at Horizon, first as General Manager of the West Coast and then as Chief Growth Officer for the entire organization. MBMG gave me the opportunity to become their first president overseeing all aspects of the operation. Given their recent growth trajectory, it represents the chance to enhance what is already a great foundation."

Prior to Horizon Zach spent 5 years at Western Media (now Initiative Media) managing Disney business. In his first 10 years in the business, Zach was in account management at JWT, DDB and Chiat/Day, handling a wide variety of clients in categories including retail, entertainment, healthcare and consumer goods.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.


IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.