Zachary Rosenberg Named President at MBMG Media Group

What: Independent media services agency Milner Butcher Media Group LLC has appointed Zachary Rosenberg as its President.
Why it matters: Based at the company’s headquarters in Los Angeles, Rosenberg will focus on managing its diverse client base (including ElzacharyrPollo Loco, Shakey’s Pizza, Cerritos Auto Square, LA County Fair), provide strategic direction and help steer MBMG’s future growth.

4f6f65aaaf2ccb19d1dbe1627d90429c_400x400 (1)Milner Butcher Media Group LLC, an independent media services agencies based on the West Coast, announced that it has hired Zachary Rosenberg as President. Zach will focus on managing its diverse client base, provide strategic direction and help steer MBMG’s future growth.

Rosenberg will be based at the company’s headquarters in Los Angeles. MBMG's clients include El Pollo Loco, Shakey’s Pizza, Cerritos Auto Square, LA County Fair. "We are a full service media agency and work with clients directly as well as in collaboration with creative agency partners," Rosenberg tells Portada. MBMG clients with a particularly strong multicultural target include El Pollo Loco, Shakey’s Pizza, Cerritos Auto Square, LA County Fair. Bruce Milner, Co-Chairman and CEO of MBMG said: “His vast network of relationships with clients, agencies and talent will be an incredible asset to our organization.”

MBMG gave me the opportunity to become their first president overseeing all aspects of the operation.

Most recently, Zach was EVP, Chief Growth Officer at Horizon Media based in Los Angeles. He spent a collective 15+ years at Horizon Media on the West Coast helping to grow the office into a powerhouse agency. Rosenberg tells Portada that he had a "terrific 15 year run at Horizon, first as General Manager of the West Coast and then as Chief Growth Officer for the entire organization. MBMG gave me the opportunity to become their first president overseeing all aspects of the operation. Given their recent growth trajectory, it represents the chance to enhance what is already a great foundation."

Prior to Horizon Zach spent 5 years at Western Media (now Initiative Media) managing Disney business. In his first 10 years in the business, Zach was in account management at JWT, DDB and Chiat/Day, handling a wide variety of clients in categories including retail, entertainment, healthcare and consumer goods.


Editorial Staff

Portada Staff

MORE FROM PORTADA

ONLINE VIDEO ROUNDUP: Google Chrome Adding Ad Filter, Verizon Acquires Yahoo

ONLINE VIDEO ROUNDUP: Google Chrome Adding Ad Filter, Verizon Acquires Yahoo

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Horizon Creates New Direct Marketing Unit “Horizon Next”

Horizon Creates New Direct Marketing Unit “Horizon Next”

Horizon Media is broadening its direct marketing practice with a new stand-alone entity called Horizon Next.The Unit, led by direct marketing leader Gene Turner, will provide brand strategy, consumer and channel insights, strategic planning and buying, data strategy and analytics solutions.