Changing Places LatAm: David Purdy, Marcello Penna, Lísia Fischer…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: David Purdy - Vice Media :::  EOU/MRM -  Lísia Fischer, Eliane Parras, Rubens Cintra, Ricardo Furtado  ::: Y&R Brazil - Marcello Penna  :::  Rafa "Creaturón" Dominguez - Círculo Creativo de México :::

Click here for previous Latam Changing Places editions
David-Purdy-David Purdy, a senior executive with Canadian telco Rogers Communications, has been named chief international growth officer at Vice Media, a newly created global role at the fast-growing digital media co.Purdy was most recently SVP of content and video product management at Rogers. At Rogers since 1997, Purdy worked on cable/satellite side of the business, launching channels like Sportsnet and helping to broker a recent partnership with Vice to launch a linear network (Viceland) in 2016.


30ece11a195884a14ba40cae1697604b_400x400EOU/MRM, digital performance agency part of McCann, has strengthened its team in the areas of creativity, accounts and finance:




descargaLísia Fischer joins the agency as accounts VP.

Eliane Parras will be account manager.

Rubens Cintra takes the role of creative supervisor.

Ricardo Furtado will be chief financial officer.



pennaY&R Brazil has announced the appointment of Marcello Penna as VP of customer service. He will work together with Rui Branquinho, VP creative; and Gustavo Gaion, VP of media. The three will be led by David Laloum, CCO of the agency. Prior to joining Young & Rubicam, Penna was account director at  F / Nazca, and in recent years, he participated in projects for brands such as Nike, Skol, P&G, Honda, Sadia, Google, Leica, Trident, Electrolux, Nissin and Mizuno, among others. The agency’s account area is currently handled by four directors: Alessandro Cardoni, Adriana Nigro, Leo Luiz Balbi and Luiz Villano, who will remain fully committed to accounts such as: Vivo, Bradesco, Cielo, Azul, Peugeot, Grupo Petrópolis, Honda Motocicletas, Danone, LG and BIC.

Dominguez570_15Rafa "Creaturón" Dominguez, Lopez Negrete Communications Mexico current CEO  and Executive Creative Director of the network, is the new president of the Círculo Creativo de México.He will replace  Ivan Carrasco and will start his new role in January 2016.

Editorial Staff

Portada Staff


Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce revealed its Fourth Annual State of Marketing Report, which gathers 3,500 responses from full-time marketing leaders around the world. The study's results show companies mainly compete according to customer experience, causing a shift in organizations' priorities and raising the bar for efficiency in terms of technology use.

4 Things We Learned From Expert App Marketers Like Rosetta Stone

4 Things We Learned From Expert App Marketers Like Rosetta Stone

Nowadays, apps are a big business opportunity. Marketers and data specialists need to work together to make the most of it. We talked to experts in app marketing to find out the ways in which the proliferation of apps has changed the marketing landscape in the last years.

4 Ways Airlines Can Learn from Major Retail Brands

4 Ways Airlines Can Learn from Major Retail Brands

The Airline and Retail Industries have to reinvent themselves to be profitable. Looking at how Amazon vs the Airlines build their Consumer / Brand relationships, we can see which efforts are more valuable.