Changing Places LatAm: Sandra Valencia, Gravity4/Jorge Rodriguez/Xavier Mantilla…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Multiplica - Sandra Valencia ::: Gravity4 - Jorge Hernan Rodriguez, Xavier Mantilla  :::  Axis Communications - Francisco Ramirez ::: Santiago Martinez - McCann Spain ::: John Korman - BBDO Argentina ::: Havas Worldwide - Matt Howell, Toygar Bazarkaya :::

Click here for previous Latam Changing Places editions

Multiplica announces the hiring of Sandra Valencia as Business Development Director. Having previously served as Senior Vice President of New Business at Ariadna, she now brings her skills to Multiplica, the Digital Experience Agency. Sandra holds a BA in Business Administration and MA in Marketing; together with her broad knowledge and extensive background in marketing, sales and advertising project management, she joins forces with a marketing team known for its distinctive expertise in the areas of Conversion Optimization and User Experience.Multiplica focuses on proficiency in message integration based on key consumer insight to deliver highly impactful impressions, in addition to offering services such as media planning and buying. Over the past 15+ years Multiplica has launched campaigns for great brands such as Burger King, HBO, Celebrity Cruises, LAN Airlines, Occidental Hotels & Resorts, Santander Bank, Desigual and Camper, among others.


35e0952 Gravity4 has announced that Jorge Hernan Rodriguez, based in Los Angeles, is its new VP for Latin America. Patricia Almeida is Gravity4's Country Manager Brazil based in Sao Paulo.



descargaXavier Mantilla has left the company.




descarga (1)Axis Communications has announced the appointment of Francisco Ramirez, as the new Country Manager for Mexico, the Caribbean and Central America.Ramirez, who will be replacing Fernando Esteban (who is taking over a new position in the United States) will lead the team from Mexico’s headquarters. Francisco Ramirez has more than 25 years’ experience in Sales, Marketing and Operations areas in various industries, mainly in the telecommunications sector. He graduated from the Universidad Iberoamericana.

descarga (2)Santiago Martinez is the new director of the Coca-Cola account at McCann Spain. He will lead and coordinate the strategy of brands such as Coca-Cola TM, Fanta, Nestea and Powerade both for national and international projects. Martinez will report directly to Gonzalo Sanchez-Taiz, general director of the agency. He will replace Marta Carreras.



2bb0169John Korman is the new digital head of BBDO Argentina. Korman will be responsible for the agency digital services development. He joined BBDO just as director of social media almost a year ago.Prior to BBDO Argentina, he served as associate director of the Mobile & Social Platforms department from R/GA Buenos Aires.


Havas Worldwide has added two executives to bring Havas shops from around the world closer together:


descarga (4)Matt Howell, an R/GA alum and former global chief digital officer for Arnold Worldwide and Havas Creative Group, as Havas Worldwide's new global chief digital officer.





descarga (5)Former BBDO New York executive creative officer Toygar Bazarkaya as its new chief creative officer for the Americas. Bazarkaya joins the team after six years at BBDO, where he spearheaded major work for Visa, Mercedes, Gillette, Campbell's and MLB. At Havas, he will be in charge of brining together North American and South American offices in a newly created role for the agency, designed to get more agencies across the network working together on projects and campaigns.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


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NewsWhip Raise $6.4 million from Tribal Ventures, AP and Cantor Fitzgerald

NewsWhip Raise $6.4 million from Tribal Ventures, AP and Cantor Fitzgerald

Content analytics firm NewsWhip has raised a US$6.4 million Series A funding round led by Tribal Ventures, with participation by The Associated Press, clients of Cantor Fitzgerald, The Asahi Shimbun and existing investors.Series A Funding Round Will Be Used to Develop the Company’s Data-Driven Storytelling Technology for Leading Newsrooms and Agencies.