Myriad Announces Partnership with Viacom in LatAm
Myriad Group AG has announced it has partnered with global media giant Viacom to deliver a content engagement experience for users of Versy in Latin America.
Versy users can now discover, share and engage in conversation about content from their favourite shows from leading brands MTVLa, Comedy Central, Nickelodeon and Paramount Channel.
“Our audience is becoming increasingly digitally sophisticated, Versy presents us with an exciting opportunity to develop a complimentary audience platform to engage with on mobile” explained Eduardo Lebrija, Senior Vice President and General Manager, Viacom The Americas Mexico.
Stephen Dunford, Myriad’s CEO comments, “As the Versy brand continues to grow in Latin America, we are extremely pleased to be partnering with Viacom to offer a truly compelling service to teens and millennials. These content brands are relevant for our users and we’re already seeing positive engagement with the new channels on Versy”.