Myriad Announces Partnership with Viacom in LatAm

Z-8cRKRa_400x400Myriad Group AG has announced it has partnered with global media giant Viacom to deliver a content engagement experience for users of Versy in Latin America.

Versy users can now discover, share and engage in conversation about content from their favourite shows from leading brands MTVLa, Comedy Central, Nickelodeon and Paramount Channel.

“Our audience is becoming increasingly digitally sophisticated, Versy presents us with an exciting opportunity to develop a complimentary audience platform to engage with on mobile” explained Eduardo Lebrija, Senior Vice President and General Manager, Viacom The Americas Mexico.

CHECK OUT: How Social Advertising is Becoming Huge in LatAm

Stephen Dunford, Myriad’s CEO comments, “As the Versy brand continues to grow in Latin America, we are extremely pleased to be partnering with Viacom to offer a truly compelling service to teens and millennials. These content brands are relevant for our users and we’re already seeing positive engagement with the new channels on Versy”.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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